Competitive Strategy Fundamentals

Build effective strategies to lead market

ABOUT THE PROGRAM

A decision-making process is one which helps in selecting valid choices by recognizing a decision, gathering information and examining the various available solutions. It is considered as the powerful asset within the organisation. The success of a company depends upon the good or bad decisions. Good decisions take the company to a higher level of opportunities and success while bad decisions are responsible for the failure of the company. This course will help the delegates to make better decisions needed to compete and lead the market.

MSP Training’s Competitive strategy fundamentals course under Business Skills is designed to provide delegates with the knowledge on implementing the strategies for achieving the desired goal.

  • Build and maintain effective strategies

  • Plan and implement the strategy to lead the market

  • Gather information required for competing in the market

  • Delivered by highly qualified and experienced instructors

  • Our courses are offered in luxury venues

  • Help and support from our team

  • Become better decision-maker

  • Learn to include audience in the conversation for more ideas

PREREQUISITES

Competitive Strategy Fundamentals course doesn’t have any prerequisites, and anyone can attend this.

TARGET AUDIENCE

  • Competitive Strategy Fundamentals course is designed for those who are involved in the process of building business strategies at any level.
  • Anyone can attend this session for gaining skills of better decision-making for the organisation activities and success.

WHAT WILL YOU LEARN?

Upon successful completion of the course, the delegates will be able to:

  • Gain understanding of organisational behaviour in various situations of markets
  • Make better decisions by making effective strategies
  • Make organisation capable of competing in the market
  • Learn how to include the audience in their conversation
  • Build plan to get ideas from various resources and then implementing it in organisation

 

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PROGRAM OVERVIEW

The competitive strategy defines the various methods and procedures of competing and leading the market. Below figure shows the Competitive advantages with competitive scope:

 

                                                     

During our training, the delegates will learn many advanced competitive advantages over its contestants in the market. The ROI of the business depends on its competitive power hence it is a crucial element. This training programme provides light on the structure of the market, the importance of analysis and assessment of the mobility. We have experienced and certified instructor who will make the delegate’s experience great. We provide latest study material in order to make our candidates updated with the new technology in the market. Our trainer makes sure that the delegates are capable of making effective strategies within their workplace after this training.


PROGRAM CONTENT

An Overview of Customer Strategy

  • An Introduction to Customer Strategy
  • Significance of Customer Loyalty
  • Various kinds of Switching Costs
  • Customer Value and Switching
  • Describing Old Dealers and Customers
  • How to get new Suppliers?
  • Maintaining your Customer Base Asset Mobility
  • Oligopoly
  • Cournot and Bertrand
  • Strategic Complements and Substitutes lecture
  • Capacity Competition
  • Competition and Financial Condition

How to keep business clean?

  • An Introduction
  • Explanations for Competition Policy
  • Knowledge of Instruments used
  • Define Cartel Agreements
  • What are the factors Favouring Cartels?
  • Describing Markets and Measuring Market Power
  • What are the Forms of Market Foreclosure?

How to increase returns?

  • An Introduction
  • Network Goods
  • An Overview of Network Effects I: Direct Network Effects
  • An Introduction to Network Effects II: Indirect Network Effects
  • Summary of Market Structure in Network Industries
  • Frugality of Scale
  • Diseconomies of Scale & Scope

Strategies in Network Markets

  • An Introduction
  • Achieving Critical Mass
  • Raising Attention and Downsizing Perceived Risks
  • Plans in Standardisation
  • Expressive the Target Market
  • Planned Pricing

How to get growth with partners?

  • An Introduction
  • What are Trends and Differences?
  • Goals for Partners and Buyers
  • Pre-Merger Deliberations
  • Merger Control
  • Post-Merger Mixing
  • Position and Differentiation
  • Complementarities in policies within the firm

Competitive Strategy Fundamentals Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Aberdeen

Aberdeen is city located in Scotland and the third city with a large population.  Aberdeen is one of the 32 local government council areas of Scotland. It is the 37th area with a large population in the United Kingdom. The estimated population of the city of Aberdeen is 196,670, and for local authority area, it is 229,800.        Nicknames of Aberdeen include Silver city with Golden Sands, Granite City, and Grey city. In the middle 18th and 20th century, buildings of Aberdeen was covered by grey granite which sparkles like silver due to high mica content in it.

In 1970s North Sea Oil was discovered. Since 8000 years ago this area became a settlement when villages lie around the river, Don, and Dee. The climate of Aberdeen is a marine type. From David 1 of Scotland, Aberdeen got its Royal Burgh status. Two important universities of Aberdeen are the University of Aberdeen founded in 1495 and Robert Gordon University in 1992.

There are many setups of Traditional industries such as papermaking, fishing, textiles, and shipbuilding was taken by Aberdeen's seaport and oil industry. These industries were the main reason for the job creation for the local people. A number of people from nearby towns come here for job employment. One of the busiest commercial heliports is located in Aberdeen namely Aberdeen Heliport. In north-east of Scotland, largest seaport is situated. These used to lessen the burden of the traffic of the city.

In Aberdeen, the Aberdeen international youth festival is held that attract around 1000 talented arts companies. Ultimately, tourism industry booms in the town and provide employment to local people. In the year 2015, Mercer named Aberdeen 57th best city to live and Britain's 4th largest liveable city. Aberdeen was named as leading business hub by HSBC.

Education

There are two universities located in Aberdeen namely Robert Gordon University and the University of Aberdeen.  Earlier the University of Aberdeen was known as King's College, Aberdeen and William Elphinstone founded it in the year 1496. George Keith founded Marischal College in new Aberdeen in the year 1593. In the English speaking world, Aberdeen university is the fifth oldest. It provides degree related to various disciplines. Primary campus is located in old Aberdeen, and it has around 14000 students. Debating society of the university is oldest in Scotland and founded in the year 1646.

In the year 1750, Robert Gordon's College was founded by merchant Robert Gordon. In 1992 Robert Gordon Institute of Technology got its university status and became Robert Gordon University. Later the university expanded and developed rapidly. The Sunday Times named it the Best Modern University in the UK.

Robert Gordon University had two campuses one is located at Schoolhill/ St Andrew Street city center and another one at Garthdee.

Scottish Agricultural College is located outside Aberdeen. In Aberdeen, Marine Laboratory Aberdeen which has specialization in fisheries. Some other higher education institutions are Rowett Research Institute and Macaulay Land Use Research Institute. Aberdeen has 54 primary schools and 12 secondary schools that are handled by the city council. Among top 50 secondary schools in Scotland, comes Cutts Academy, Oldmachar Academy, and Hariaw Academy.

Various private schools are located in Aberdeen like Robert Gordon's College, Albyn School, and Hamilton school, St Margaret's School for Girls, International School of Aberdeen and Steiner School.  Aberdeen harbor was made modern in the late 1960s. In 1982 Fish Market was developed. In 1994 Telford Dock was established. In the year 1964, there was typhoid outbreak in 1964. During the 20th century, Aberdeen became the much healthier city. In 1985 Trinity center was opened. The present population of Aberdeen is 212000.

Key abilities for strategic prowess

Benefits of Strategic Prowess

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