Competitive Strategy Fundamentals

Build effective strategies to lead market

ABOUT THE PROGRAM

A decision-making process is one which helps in selecting valid choices by recognizing a decision, gathering information and examining the various available solutions. It is considered as the powerful asset within the organisation. The success of a company depends upon the good or bad decisions. Good decisions take the company to a higher level of opportunities and success while bad decisions are responsible for the failure of the company. This course will help the delegates to make better decisions needed to compete and lead the market.

MSP Training’s Competitive strategy fundamentals course under Business Skills is designed to provide delegates with the knowledge on implementing the strategies for achieving the desired goal.

  • Build and maintain effective strategies

  • Plan and implement the strategy to lead the market

  • Gather information required for competing in the market

  • Delivered by highly qualified and experienced instructors

  • Our courses are offered in luxury venues

  • Help and support from our team

  • Become better decision-maker

  • Learn to include audience in the conversation for more ideas

PREREQUISITES

Competitive Strategy Fundamentals course doesn’t have any prerequisites, and anyone can attend this.

TARGET AUDIENCE

  • Competitive Strategy Fundamentals course is designed for those who are involved in the process of building business strategies at any level.
  • Anyone can attend this session for gaining skills of better decision-making for the organisation activities and success.

WHAT WILL YOU LEARN?

Upon successful completion of the course, the delegates will be able to:

  • Gain understanding of organisational behaviour in various situations of markets
  • Make better decisions by making effective strategies
  • Make organisation capable of competing in the market
  • Learn how to include the audience in their conversation
  • Build plan to get ideas from various resources and then implementing it in organisation

 

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PROGRAM OVERVIEW

The competitive strategy defines the various methods and procedures of competing and leading the market. Below figure shows the Competitive advantages with competitive scope:

 

                                                     

During our training, the delegates will learn many advanced competitive advantages over its contestants in the market. The ROI of the business depends on its competitive power hence it is a crucial element. This training programme provides light on the structure of the market, the importance of analysis and assessment of the mobility. We have experienced and certified instructor who will make the delegate’s experience great. We provide latest study material in order to make our candidates updated with the new technology in the market. Our trainer makes sure that the delegates are capable of making effective strategies within their workplace after this training.


PROGRAM CONTENT

An Overview of Customer Strategy

  • An Introduction to Customer Strategy
  • Significance of Customer Loyalty
  • Various kinds of Switching Costs
  • Customer Value and Switching
  • Describing Old Dealers and Customers
  • How to get new Suppliers?
  • Maintaining your Customer Base Asset Mobility
  • Oligopoly
  • Cournot and Bertrand
  • Strategic Complements and Substitutes lecture
  • Capacity Competition
  • Competition and Financial Condition

How to keep business clean?

  • An Introduction
  • Explanations for Competition Policy
  • Knowledge of Instruments used
  • Define Cartel Agreements
  • What are the factors Favouring Cartels?
  • Describing Markets and Measuring Market Power
  • What are the Forms of Market Foreclosure?

How to increase returns?

  • An Introduction
  • Network Goods
  • An Overview of Network Effects I: Direct Network Effects
  • An Introduction to Network Effects II: Indirect Network Effects
  • Summary of Market Structure in Network Industries
  • Frugality of Scale
  • Diseconomies of Scale & Scope

Strategies in Network Markets

  • An Introduction
  • Achieving Critical Mass
  • Raising Attention and Downsizing Perceived Risks
  • Plans in Standardisation
  • Expressive the Target Market
  • Planned Pricing

How to get growth with partners?

  • An Introduction
  • What are Trends and Differences?
  • Goals for Partners and Buyers
  • Pre-Merger Deliberations
  • Merger Control
  • Post-Merger Mixing
  • Position and Differentiation
  • Complementarities in policies within the firm

Competitive Strategy Fundamentals Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Luton

Luton is a large town in the historic county Bedfordshire in the East of England with a population of around 216,800 according to 2011 census. It is situated 30 miles northwest of London and 22 miles southeast of Milton Keynes. London Luton Airport, one of the major airport of United Kingdom is located 1.7 miles east of the town centre and was opened in 1938. The town is home to the University of Bedfordshire and the English Football League Two team or League Two team is also based in the city. The town remained popular for its hat making business for many years. The headquarters of the Vauxhall Motors, one of the oldest vehicle manufacturers in Great Britain is based in the town. The largest one day carnival of Europe ‘Luton International Carnival’ is held every year in the Luton.

History

The traces of the early human settlement of the area was found at Mixes hill and Round Green. The 250,000 years old Palaeolithic encampments were also found at the same place. The remains of the Neolithic period included Waulud’s Bank is much more common. It has been believed that the town is discovered by the Anglo-Saxons in the 6th century and named the city after River Lea. The town’s population was around 800, and the economy was based on the agriculture. The work of the St Mary’s Church was completed in 1137. In 1139, a motte and bailey castle was built, later on, it was demolished in 1154. The place of the castle is now occupied by British fashion and homeware retailer, Matalan. There were six watermills in the town during the Medieval Period.  

In the 13th century, a market for surrounding villages was held in the town every year. The second fair was granted to the town from 1338 with the growth of the town. The town was severally affected by the large fire in 1336. However, the town was rebuilt rapidly after the fire. The agriculture base of the town was replaced by brick making industry in the 16th century, and many older wooden houses were rebuilt in brick. The Royalists entered the town during the English Civil War and demanded goods and money in the 17th century. The royalists were attacked by parliamentary forces, and most of the royalists escaped from the town. The hat making industry dominated the economy of the town by the 18th century. The hat making business is still into operations but on the very smaller scale. In 1722, the first Luton Workhouse was built on Dunstable Road.

The population of the town was recorded 3095 in 1801. The town saw a large expansion in the 19th century resulted in the population of around 39,000 by 1901. The gas was supplied to the town in 1834 and gas street lights were elevated in 1847. The work of water and sewerage system was completed in 1860 followed by the major epidemic cholera spread in the town in 1848. The town gained the status of the borough in 1876. The hat making industry was replaced by other industries in the 20th century. The largest car plant was opened by Vauxhall Motors in 1905 and employed 30,000 people. The production of cars was ended in 2000, and the plant closed in 2002.   

Economy

Traditionally, the town’s economy has been based on Car manufacturing and engineering sector. The focus of the economy is now shifting to service industry particularly in the retail and airport sectors. However, the light industry still operates in the town. The town is home to the headquarters of the well-known firms including Monarch Airlines, EasyJet, Vauxhall Motors and Impellam Group. The principal employers in the town include Luton Borough Council, Aircraft Service International Group, Menzies Aviation, University of Bedfordshire and Luton and Dunstable University Hospital NHS Foundation Trust.

Key abilities for strategic prowess

Benefits of Strategic Prowess

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