Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Bath

Bath city is a largest city in the Lieutenancy areas of England. The city has geographical area of 11 squares miles with 88,859  population in 2011. The bath city is situated in the valley of the river Avon which is 97 miles west of capital city,London. The city is also near to Bristol town. This city is well-known for its hot springs, which further lead to Spa  Industry. On arrival of Romans, they built a temple and baths in the valley of river Avon. As per the previous records, the hot springs were present there since ancient time. But the site got explored when Romans entered the city. The 7th century, centre known as Bath Abbey went through renovations in 12th and 16th centuries. In 17th century, it became belief of local people that this water is special one and has so many curative properties. It brought both the popularity and tourists to the town. Apart from this, It offers a wide range of attractions including restaurants, businesses, theatres and city tours with 4.4 million visitors each year. The historic Roman Baths and Thermae Bath Spa giving their services to the city.

History

Earlier the motive of the Romans while constructing the bath was to used it for medicinal purposes. But the popularity of the water rose very quickly, so it was used for other purposes as well. In the medieval period, the wool industry went extra mile in production as  new equipment and tool were introduced .They focused in the industry well and took it to new height. The town get distinguished after the introduction of neoclassical Palladian art, literature, and building under regime of George I,II, and III in the 18th century . Romans used this bath for their Pleasure. Number of baths were built after one another. Most of them built near hot springs. The Minerva goddess temple also built alongside one bath. In 3rd century, Walls built near boundary to save it from attack. Following collapse of Roman Empire, the town expanded nearly 760. King Offa constructed  An abbey, dedicated to St. Peter. In the 15th century, the Abbey church of Bath city was broken down.

Culture

During the 18th century bath became the centre of fashionable life in England and attracted internationally renowned companies and directors with its five famous theatres. The city hosts the annual Bath International Music Festival and Mozartfest, the yearly Bath Literature Festival, and the Bath Film Festival.The Bath city is home to the Victoria Art Gallery (which is named after Queen Victoria), the Museum of East Asian Art, and Holburne Museum, as well as some other museums.

Climate

The climatic condition of Bath is far cry from rest of the country. The variation in the seasonal temperature is less as compared to the most of the United Kingdom due to adjacent sea temperature. In summer the maximum temperature is maximum to 21° C whereas minimum temperature goes to 1° or 2° C in winter. The average rainfall is near about 700mm with typically 8 to 15 days of snowfall.

Education

The Bath city has sufficient number of educational schools . It has two universities, the University of Bath which was established in 1996 offering programs in languages, engineering, architecture, politics etc. with 17,308 students out of which more than 30% are from outside the UK. Second is Bath Spa University which was given degree-awarding powers in 1992 and university status in 2005 offering courses leading to a Postgraduate certificate in education. The city has private and public schools, several sixth forms as part of state, Bath College, and one education college.