Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Bristol

  A city as well as a county in South West England, the Bristol city is the 12th largest in England in terms of area and 10th in terms of population. According to the latest census conducted in 2017, Bristol has a citizen strength of 454,200.

Bristol received its royal charter in 1155 AD and till the 14th century, it remained divided between Gloucestershire and Somerset before becoming a county itself. Bristol remained in a strong financial position during the 13th to the 18th century as it stood third in England in terms of tax receipts. It was only during the Industrial Revolution that the cities of Birmingham, Manchester and Liverpool surpassed Bristol. The currency in use in Bristol is also the largest being used in the United Kingdom – the Bristol Pound.

As far as education is concerned, Bristol houses two universities – The University of Bristol and the University of the West of England. Besides it also houses sporting and artistic venues such as the Spike Island, Memorial Stadium and Ashton Gate.

Bristol has been known for explorations since long. Explorers have many times visited the North Americas on their ships. John Cabot, the first European to visit the North America since the Vikings started his voyage from Bristol. Ships from Bristol also carried slaves from Africa to Americas during the 18th and the 19th centuries. In 1807 2000 slave ships carried 500,000 slaves to the Americas from Africa.

Sports

The city of is home to clubs playing almost every sport such as football, rugby, cricket, basketball and many others. Bristol City and Bristol Rovers‍ are the Football League clubs in Bristol. The former club, Bristol City, was formed in 1897 and within a span of 10 years they ended up as runner-ups in 1907 in the Division One league. In 1909 they ended up as runner-ups in FA Cup final. However, they started sinking thereafter and by 1982 declared themselves to be bankrupt. In 2007 they got promoted to the second tier of the English League where they lost to Hull City in the playoffs for being promoted to the Premier League.

Bristol Rovers came into existence in 1883 and since then have won Division Three South in 1952–53 and Division Three in 198990 and the Watney Cup in 1972. They ended up as runners-up in 2006-2007 for the Johnstone's Paint Trophy.

The Bristol also plays rugby. Formed in 1888, Bristol Rugby was earlier known as Bristol Football Club. Since 1888, the club has been constantly performing at very high levels of the game.

Gloucestershire County Cricket Club is known to play county cricket at the Bristol County Ground. The Bristol County Ground is also known as the only international sports ground in the south west of England. The club won 9 trophies between 1999 and 2006. During this period it also acquired a double-double by winning both the Benson & Hedges trophy and the C& G trophy in two consecutive years i.e. 1999 and 2000.

Transport

There are two main railway stations in Bristol - Bristol Temple Meads and Bristol Parkway. Bristol Temple Meads offers fast-running trains to local, regional, London Paddington and CrossCountry trains. There are such trains running from Bristol Parkway also that connect to Cardiff Central, Swansea, and London Paddington. There are Cross-Country services to the North East and Birmingham. The South Western Railway also offers some limited service to London Waterloo via Clapham Junction.

Bristol is also coming up with a new bus rapid transit system or the Metrobus that will provide a faster and better bus service to reduce overcrowding. This system of rapid transportation will be able to run concurrently on both bus lanes as well as secluded and directed busways.