Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Reading

Reading is a large town in Berkshire located in the Thames Valley with a population of around 162,700 recorded in 2016. The town is situated on the Thames and Kennet Rivers in southern England, and it is 42 miles west of London, 75 miles east of Bristol and 25 miles south of Oxford. The history of the town traced its roots back to 8th century. In the medieval period, the town was considered as a 10th largest town in England and served as the main trading and ecclesiastical centre.  One of the richest monasteries ‘Reading Abbey’ is also built in the town. The town was severally affected by English Civil war, and the wealth of the town declined with the major siege and loss of trade.

With the establishment of ironworks and Great Western Railway in the 18th and 19th century, the town grew rapidly and became the principal manufacturing centre. During that period, the economy of the town again flourished, and it became famous for its brewing trade. The town is crowned as leading economic area for economic success, and well-being and the factors contributing towards its growth are health, employment, and income. Due to its strategic location and establishment of information technology and insurance sector in the town, it became a major commercial and regional retail centre catering the needs of a large area of the Thames Valley.

History

The first evidence of settlement was found in the 8th century, and it is estimated that the town may date back to the Roman period. It was also referred as Readingum, the name derived from an Anglo-Saxon tribe in Old English. The first battle of the town was held in 871, and an army of Danes set up the camp and remained in the town until the end of 8th century. With the presence of six mills, Reading was explicitly known as a borough in 1086. In the 14th century, the most devastating pandemics Black Death also affected the city and lost 60% of its population.

Reading Abbey founded in 1121 was largely destroyed during the dissolution of the monasteries in 1538. The town was little affected by First and Second World War compared to other towns and cities of the United Kingdom. The town centre was attacked by Luftwaffe plane machine in 1943 resulted in many causalities. The town is ranked among one of the largest urban areas of the England, but it has not granted the city status so far even after bidding for three main occasions celebrated Diamond Jubilee, a new millennium and Golden Jubilee of Queen Elizabeth II. All three bids remain unsuccessful.  

Economy

Reading is a major retail and commercial centre in the Southern England. The town is home to various UK offices of foreign multinationals and British companies’ headquarters. Due to its proximity to London, it is also known as part of the London commuter belt and inward tourist destination with 30,000 inward arrivals recorded during the morning peak period. The headquarters of the major companies including Microsoft, BG Group, and Oracle Hibu is located in the town. PepsiCo, Ericsson, Commvault, and Wrigley have their offices in the town. The town centre is a major shopping centre; there are three major departmental stores, two shopping malls and three shopping arcades in the town.

Education

In 1892, the University of Reading was established. It was rated as one of the most research-intensive University of England. It is also rated among top 200 universities in the world. A large number of primary, private, independent and state secondary schools in the town provides the best education to the students.

Tourism

The town is famous for Thames Valley countryside, medieval abbey ruins, a major shopping centre and Thames and Kennet rivers. Notable places to visit in the town are Reading Abbey Ruins, Reading Museum, Basildon Park, Wellington Country Park and much more exciting locations.