Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Plymouth

Plymouth is a port city in Devon that also goes by the name of the Ocean City of Britain. The city is known for its narrow cobbled streets and a maritime heritage. Plymouth lies between the mouths of the two rivers  - Plym and Tamar – and hence its name. The first settlers had come to Plymouth in the Bronze Age. It was in 1620 that the Pilgrim Fathers departed from Plymouth in search of some New World. They established a new colony at the time known as the Plymouth Colony and later as The United States of America.

Plymouth grew during the Industrial Revolution as a Commercial Shipping Port. Imports and passengers both poured into Plymouth from the Americas. Plymouth was also using its ports to export minerals such as time, lime, china clay, copper and arsenic. In 1928 Plymouth achieved a city status when three of its neighbours also joined together under the same name. During the Second World War, Plymouth was a target for the Nazi forces as it sided with the Allied forces.

Governed locally by Plymouth City Council, the city is home to 264,200 people as per the data collected in 2016. The economy of Plymouth has for long been influenced by industries such as Ship-building and sea-faring, but since the 1990’s it is turning more towards the service-based industry. In the whole of Western Europe, Plymouth is home to the biggest Naval-base.

Plymouth 2020

In 2003, Plymouth Council started the "Vision for Plymouth" – a project for the development of the city of Plymouth.  The project aims to build shopping centres, an avenue as a part of the project and a cruise terminal. Another aim of the project is to increase the population to 300,000. 2004 saw the old Drake Circus being demolished and replaced by the Drake Circus Shopping Centre that opened in October 2006. In one of another project,  the Plymouth City Council's headquarters are to be shifted and the civic centre to be demolished. The demolished land of civic centre will be sold so as to generate revenue for building the new council headquarters.at the location where the Bretonside bus station is currently located. The Plymouth Pavillion arena is also up for demolition in one of the projects. This would be replaced by a new canal links from Millbay to the city centre.

People

People from Plymouth are known either as Plymothians or as Janners from somebody who hails from Devon. Devon stands for Cousin Jan( a form of John).

  • Sir Francis Drake, who was a navigator, was born in the town of Tavistock and also went on to become the mayor of Plymouth. He became the first Englishman to explore the entire world and came to be known as El Draco ("The Dragon") by the Spanish as he had raided many of their ships. He died in 1596.
  • Painter Sir Joshua Reynolds was born in Plympton, which is now a part of Plymouth. He went on to become the founder and first president of the Royal Academy.
  • William Cookworthy is known to have set up his porcelain business in Plymouth.
  • Benjamin Robert Haydon, an English painter, was born in Plymouth on 26 January 1786. Benjamin Robert Haydon was known for his grand historical pictures.
  • The person who was responsible for paving the way for Charles Darwin was born here. Known as Dr William Elford Leach, he was born at Hoe Gate in 1791 in Plymouth.
  • The two artists Beryl Cook and Robert Lenkiewicz lived in Plymouth. Beryl Cook was known for his paintings that depict culture. Robert Lenkiewicz was known to paint themes of vagrancy, sex and suicide. He lived in Plymouth for around 42 years until his death in  2002.