Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Brighton

Brighton is a seaside resort town located within the historic county of Sussex with a population of around 289,200 according to mid-2016 survey. It is situated on the southern coast of England and lies between the South Downs to the north and the English Channel to the south. The importance of the town grew with the development of the old town in the middle ages, but it has become dull and severally affected by foreign attacks and storms in the early modern period. The economy and population of the city faced a huge decline in that era. The consequences of it lead to loss of jobs and thus people started migrating from here in search of work.

The town flourished as a fashionable seaside resort and major tourism centre with the arrival of railways in 1841. The town also became a boarding point for boats travelling to France and also gained popularity after enhanced road transport to London. The town began to attract more visitors for sea bathing health resort provide the natural cure for illnesses and it became a popular seaside destination for foreign tourists. It was the time when people coming back to the same place. It was a very happy moment for them because at least the city gave them chance to reside one more time.

History

The early evidence of the settlement in the area was Whitehawk Camp, one of six causewayed enclosures in Sussex.  A number of villas were built by Romans in Brighton and developed farming settlements in the area. Roman period abandoned in early 4th century and Anglo-Saxons had taken the control and area formed part of the Kingdom of Sussex in the late 5th century. The town grew its importance in the Norman era and became Sussex’s most populous town with the arrival of mackerel fishing industry.

More foreign attacks, storms, and establishment of significant nearby port, Shoreham affected the growth of the city leading to declining population and suffering economy. The city had gone through a rapid transformation in the 17th century after Dr Richard Russell encouraged many patients to drink and bath in seawater and take the cure for illnesses in the sea of Brighton. 

Economy

Three myths were described in the economy of the Brighton by the Borough Council in 1985. Most common beliefs were that the tourism played a significant role in the jobs and income of the town, the majority of working population commuted to London every day and residents of the town composed entirely of retired business class and wealthy theatricals. During 19th and 20th century, the city became famous for the manufacturing of steam locomotives and its rail works contributed to rail industry of England.

Brighton is crowned as one of five super cities for the future according to the survey conducted in 2001. The city has been a major centre for retail, recreation, and employment, it is home to 9600 registered companies and tourism industry alone provides job opportunities to more than 20,000 people directly or indirectly. All these factors create huge job employment for native people as well as nearby town people.

Education

Brighton and Hove City Council administer 54 schools in the Brighton. There are a number of states, independent and some faith schools in the city include Patcham High School, Roedean School, Montessori School and Brighton Aldridge Community Academy. For higher education, the city is served by the University of Sussex, University of Brighton and other city colleges. According to the survey conducted by World University Rankings, University of Sussex is ranked 110th in the world and 18th in the United Kingdom.