Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Tonbridge

Tonbridge is a place where markets were used to set up in the past. It was not mandatory at all for the smooth conduct of the market but it has potential to hold a market was also recognized as Market town. It comes under the jurisdiction of the Kent County. The population counting took place in 2015. The total population of the town was approximately 40 thousand. The famous river Medway flows through the city. The nearby locations are Royal Tunbridge Wells and Maidstone. The capital city London is 29 miles far from the city.  

History

As per the records of the Domesday Book, the town was recognized as Tonebridge. There is no concrete evidence of the suffix “bridge” but as per the old records there was a bridge belonged either to estate or Tuna. Some old records gave an idea that a large number of streams of high street could also be the reason. Prior to 1870, some also named this city as Tunbridge

Some of the architectures were constructed in the past such as Priory of St Mary Magdalene, Castles and a few more. One part of the city outskirt is known as Dryhill. When William Rufus got the throne, he captured the town with his military power. After some years, the town was again captured by King John immediately signing of Magna Carta. The earl, as well as his son, took the responsibility to save this town. Later on, this city was surrounded by Prince Edward who was the son of King Henry III. After went through a lot of damage, this was again constructed and renovated. Later this becomes an official residence of Edward II

During the medieval era, the City was strategically important for the kingdom. The number of steps had been taken by the king to improve Administration as well as Strategic part. These include the chartered that was issued to built walls around the city to save it from future attacks. Apart from this, the Charter to hold a market, Court Sessions were also issued. It was the mandatory condition that at least Two MP’s attend  Parliamentary sessions. But the construction of the walls had never been done. The “Fosse” commonly a ditch was constructed at that time. During the year of 1552, under the letters, patent of Edward VI Tonbridge school started its services for the town.

In the year of 1880, there was a parliamentary election held in this city and it also witnessed a riot during the election. The actions happened immediately after the announcement of the results of the election where a number of people gathered near the town and they started pelting stones toward winning party followers. At the time, The county’s chief showed exemplary leadership skills by controlling the riot. During 1939 to 1945, a prisoner of the camp is also set up in this city. The exact location of the camp was the junction point of the  Tudeley Lane and Pembury Road.

The Interesting, as well as sad incident of security depot robbery, is also associated with the town’s history. On feb2006, around £ 53 million was stolen from a depot.

Economy

There have been many major industries such as light painting, light engineering, and financial services. Tonbridge along with Tunbridge Wells has been nominated as Regional Hub by the South East Assembly. Since many years the town maintained the status of the market town. The Castle gatehouse a large country park and activities attracted many tourists towards the city. Other exposures facilities are indoor and Outdoor Swimming Pool, a leisure center, and various large sports ground are also included in the number. A lion’s share facilities are subsidized by the government itself.