Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Gloucester

Gloucester is the non-metropolitan county of Gloucestershire with a population of around 121,900 according to 2011 census. It is a 53rd populous city in the United Kingdom. It is situated near the Welsh border on the eastern bank of the Severn River. Gloucester is a city in the southwest England and lies between the Forest of Dean and the Cotswolds rural area. Roman Emperor Nerva founded the city in AD 97. The first charter was granted to the city in 1155, gave the inhabitants the same rights as the civilians of London and the second charter gave the freedom of passage on the Severn River. The town’s economy is largely based on the service industry. The city is said to have been dominated by the aerospace industry in its earlier times.

History

The early settlement of the city found its root back to the Roman period. Romans built the Glevum, a Roman fort that became a colonia of retired legionaries. The number of remains, parts of the walls and coins have been discovered, and other Roman artefacts and tombstones are stored in the Gloucester City Museum. During the 4th century, Celtic Dubonni tribe had taken control of the city after the withdrawal of the Roman Empire. Until 584, the city became a part of Wessex in the Anglo-Saxon Chronicle. The city derived its name from the Anglo-Saxon fort.       

In 577, the Saxons occupied the city. Its geographical location and the foundation of St Peter abbey contributed towards the growth of the town. The city was a borough with a castle before the Norman invasion of England. The remains of Northumbria King, Saint Oswald, brought to the small church at the beginning of the 10th century, attracted many pilgrims to the town. Recently, a unique coin was discovered in the north of the city dates back to 1077-80. The city had a large fishing industry in the medieval period. The main export was wool, leather, weapons and tools at that time. During the 14th century, the most significant period began in the history of the town with the convention of Parliament in Gloucester. The two grammar schools were built in the city in the 16th and 17th century: Sir Thomas Rich’s School and the Crypt School.

Transport

M5 motorway serves the Gloucester and runs to the east of the city. The north, central and south city is also served by Junction 11, Junction 11 a and Junction 12 respectively. The A38 connects the town with the cities of Bristol and Tewkesbury (civil parish in Gloucestershire) and runs to the north-south of the city, while A40, A46, A417 links Gloucester with the towns of Cheltenham, Monmouth and Cirencester. The city was the lowest bridging point on the river before the construction of Severn Bridge in 1966. The central railway station serves the city of Gloucester in England and connects to the cities of Reading, Nottingham, London, Cardiff and Birmingham.

Industry

Historically, the city was dominated by the aerospace business. The Gloucestershire Aircraft Company renamed as Gloster Aircraft Company in 1926 as international customers found difficult to pronounce ‘Gloucestershire’. The aviation history is celebrated by the sculpture in the city centre. The city is home to the large insurance company Ecclesiastical Insurance and Allchurches Trust, a large national charity in the United Kingdom. The TSB Bank and Lloyds Banking Group have their offices located in the city. A Business Park is located on the periphery of the city and has close links to the A417 and M5. The big brands including Detica, Direct Wines, Ageas and Fortis have their presence in the business park. The industrial history of the city is celebrated at the National Waterways Museum with interactive displays and canal boats.

Attractions

The famous places to visit in the city include Gloucester Cathedral, The Museum of Gloucester, National Waterways Museum, Gloucester Quays and Docks, Gloucestershire Arts and Crafts Centre, Jet Age Museum, Prinknash Abbey, The Barn Owl Centre and much more exciting locations.