Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Chichester

Chichester is a District under the administration of Shire Country. It comes under the Southeast Region. The history of the town began with the settlement of the Roman Empire. The crucial part of the history is also associated with Anglo-Saxon times. The 12th-century cathedral is also situated here.  The oldest churches of the Britain and Several Historic Buildings are also constructed here. As per 2011 population census, the population of the town was 27 thousand.

History

When the Romans invaded, Chichester was the important gateway for them. This fact was confirmed by various settlements and storage structures built in the region. The north gate of the city connects Chichester and Silchester road. The original wall of the Roman city used to control the flow of the River Lavant. This wall stood up-to 1500 years. Georgian wall now replaced this wall after so many years. The area under Amphitheatre is now transformed into a park. With the use of the Romans walls around 878-879, Alfred the Great made it wholly fortified. The reserved soldiers of the brigade were used in case of the Emergency in various fields like Garrison. During the compilation of the Domesday Book, the population of the town was nearly 1500. The Roger de Montgomerie got the charge of Chichester after the Battle of Hastings. He got the charge owing to his brave efforts in the battle. There had been a great military presence until the services put an end in 2014.

Governance

It is well designated and nice cities to live in England. There are total 5 members in each ward and a total strength of the members comes to 20. The council house for Chichester has been running since 1731.  Andrew Tyrie is the MP of the city.

Geography and Climate

The city is located on the River Lavant. There are many ancient routes that meet here. It makes the city very favourable for the settlement. Inside the medieval walls, a large number of ancient structures found. There are many Grade I and Grade II buildings found in the Chichester Conservation area. The newly built canal basin and area in its vicinity are included in the City conservation area. Due to its Oceanic climate and location near to southern Britain, It has mild winters and cool summers. The sun rays fall directly on Chichester and it gets high sunshine to rest of the United Kingdom.

Religion

The Saint Richard of Chichester shrine constructed in the city’s Cathedral. The bell tower is not integrated into the main building of Cathedral. The city has a large number of the churches including other religious buildings. People gathered here for worship.

Transport

Chichester is the junction point of various roads. The prominently used by the commuters is A27 Coastal trunk road. This road covers the southern part of the town. Other motorways that connected with it are M275, M3 and M27. The city also has railway station. The bus Services are preferred by locals. The main service provider such as Compass Travel, Stagecoach in South Downs and a few more. The Chichester Airport is in the Northern Part of the city. The Centurion Way Is Icing on the cake for cyclists, Riders and Walkers.

Education

Chichester Free School, the Bishop Luffa School are three secondary schools in Chichester. In 2016, Chichester High School becomes coeducational institution after merging of High School for boys and girls. The Chichester is proficient in providing Vocational courses in various fields. The University of Chichester not only has its proficiency in academics but also provides vocational courses. St Richard’s Hospital has been providing its services since World War II.