Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Crewe

Located within the borough of Cheshire East, 158 miles north of London, Crewe is a railway town of Cheshire, England. With a population of 72,863, Crewe is known for its large railway station. It is also known for Crewe Works – an organisation that used to manufacture and recondition locomotives. Crewe is also known as the birthplace of Rolls-Royce. Rolls-Royce remained in Crewe from 1946 to 2002 i.e. for a span of 56 years. Now it is the Bentley motor cars that are being manufactured in Crewe.

A mention of Creu is found in the Domesday Book - a record of the "Great Survey" of much of England & Wales that was completed in 1086 to determine the taxes that were owed to the King. However, it was not until 1843 that Crewe had its first modern settlement owing to a development in the railway system that had started in the early 1840’s. During the Second World War, Crewe became a target of the Nazi forces because of the railway junction as well as the presence of Rolls-Royce engineering works.

Developments

In 2008, the development of the current bus station and main shopping area were given up due to a shortage of funds. The railway station was also to be modified and as a part of the plan, it was to be moved to Basford. Anyhow, no such things happened and the current station underwent only some maintenance work instead. A new plan was developed by the Cheshire East Council. A Lifestyle Centre, furnished with swimming pool, a library and a gym was to be a part of the new plan. A new transport hub has been planned for Crewe that would be completed by 2027.

People

  • Blaster Bates - an expert with explosives and demolitions
  • William Cooper - novelist
  • Harold Hankins - Vice-Chancellor of the University of Manchester Institute of Science and Technology.
  • William Hope (1863 – 1933) - A leader in the field of spirit photography
  • Chris Hughes (born 1947) – One of the top quizzers’ from Britain
  • Jimmy MacDonald(1906 – 1991) - During his lifetime he lent his voice to the cartoon character Mickey Mouse.
  • Sir Philip Craven (born 1950) – International Paralympic Committee President
  • Neil Brooks - Gold medalist, Australian Olympic swimming
  • John Edward Morris - former cricketer from England
  • Carl Ashmore, - children's author
  • Craig Jones - Motorcycle racer, England
  • Shanaze Reade - born in 1988 Shanaze is a world BMX and track cycling champion.
  • Muthu Alagappan - a medical student but known in the USA for his analytical skills in professional basketball.

Things To Do

Crewe has various attractions one can not afford to miss. The visitors and the locals alike love to visit the following attractions:

  • Crewe Lyceum Theatre
    • Located at the Lyceum Theatre Heath Street in Crewe this is a small and a beautiful theatre. A great theatre at a good location provides a positive feedback from the visitors.
  • Queens Park
    • Beautiful park with a relatively newly renovated café. It is also home to a playing area that is well-taken care. Very friendly area. He kids would find it a great place. Free parking, boat rides, basketball hoops, fitness equipment, trails, band stands, lake and a café are the other features that it comes along with.
  • Crewe Heritage Centre
    • The Crewe Heritage Center is located between two main railway lines that are still active with trains constantly passing by, this heritage centre as the fore-runner of the Virgin tilting trains such as the Flying Scotsman that used to stop here for a whole night. Visitors love to have a ride on trains on a small route.