Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Guildford

Guildford, a large town in Southern England is located on the A3 trunk road with a population of around 137,000 according to 2011 census. It is located 27 miles southwest of central London and it forms the Greater London Area’s southwestern tip. The town has been the seat of Borough of Guildford with 146,100 inhabitants recorded in 2015. According to the recent historical survey, Guildford came into existence as a result of a gap where River Wey was crossed over by the Harrow Way in the North Downs.

English Royal Mint was established in 978 AD and remained in the town until part way through the reign of William. The economy of the town boomed after being connected to a network of waterways on the building of the Wey Navigation and Basingstoke Canal. Guildford Cathedral and the University of Surrey were built in the 20th century. Guildford is considered as a robust commercial town and home to major businesses include Allianz and Sanofi, Lionhead Studios, Philips Electronics, Ericsson, Hello Games and Colgate-Palmolive. A number of leading companies including satellite manufacturers, medical and specialist gas providers are based in the Surrey Research Park. 

History

The history of the city traced its roots back to the Anglo-Saxon period. Some Bronze Age remaining including Roman villa has been found in the western Park Barn neighborhood of the town. After the abandonment of Roman period in Britain, Anglo-Saxon settlers developed the settlement as a small town. The population of the settlement grew as an ancient trackway Harrow Way crosses the Wey River by a ford. Although there are no clear pieces of evidence, it is assumed that Guildford Castle depicts the architectural style of Norman period. The layout of the castle was designed to overawe the conquered population. The status of the castle was then changed to the royal hunting lodge and granted to Francis Carter in 1611.

The remaining chamber of Guildford Synagogue was found in the High street in 1995. It is likely to be the Western Europe’s oldest remaining synagogue, but this remains a matter of controversy. The other notable building of the town includes Guildhall, which was built in the 14th century and still stands today. The Council chamber was also added in the existing structure and front façade of the building was decorated by the projecting clock. The Borough Council constructed 18 communal air raid shelters provided first aid and sanitation services during the Second World War.

The two pubs of the town were the prime target of Irish Republican Army and they planted a bomb resulted in the death of a civilian and four off-duty soldiers. Some suspects of this case also known as Guildford Four were found guilty in 1975 and sentenced to long prison sentences. Later on, they were released after a long legal battle and denied their involvement in the bombing. The town entered into the new phase of development in the 21st century and considered as one of the most expensive places in real estate sector in the UK outside London and ranked 9th in the Britain in 2006 for the best place to live in. The town is also ranked 27th for its pleasing and safe shopping destination in the United Kingdom.

Education

Guildford follows three-tier education system and there are several primary, junior and secondary schools in the town include Holy Trinity, Boxgrove Primary school, Guildford County school and Christ’s college. There are some independent schools in the town that include Royal Grammar School, Lanesborough School, Tormead School and Rydes Hill Preparatory School. For higher education, the University of Surrey and the University of Law has their campuses in the town, while other colleges include Academy of Contemporary Music and Guildford College of Further and Higher Education.