Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Wolverhampton

Wolverhampton is a metropolitan borough and second largest part of the West Midlands with a population of around 249,470 according to 2011 census. The city was founded in 985, and the name of the city is derived from Wulfrun in the Anglo-Saxon period. Earlier, the city was developed as a market town particularly in the woollen trade. During the industrial era, it became a principal centre for steel production, cars and motorcycles manufacturing and coal mining. The city’s economy is based on the service sector as well as the engineering industry.

History

In 910, the city served as a battle site between the unified West Saxons and Mercian Angles against the raiding Danes. Initially, the city grew as a market town in 1179, but at that time the city did not own a royal charter for conducting a market and the matter brought to the attention of King John in 1204. The charter was eventually granted for holding a weekly market on a Wednesday by Henry III in 1258. The city was considered as one of the staple towns of the woollen trade in 14th and 15th century. The Wolverhampton Grammar School was founded in 1512 and known as one of the oldest active schools in the United Kingdom.

A large number of metal industries started their operations in the city from the 16th century onwards, including the iron and brass working and lock and key making. The city was affected by two great fires in 1590, and 1696 resulted in the destruction of 60 homes and left nearly 700 people homeless. The first fire engine was purchased at the beginning of 18th century after the second fire. The presence of extensive coal and iron deposits in the area contributed towards the wealth of the city in the Victorian era and huge amount of industries established in the city.

In 1837, the railways arrived the city and the first station was situated at Wednesfield Heath, also designated as a First Class station. The station was destroyed in 1965 and replaced by the centrally located station on Stour valley line. Wolverhampton railway works were settled in the city in 1849 and became Great Western Railway’s northern division workshop in 1854. During the Great Famine period of disease and mass starvation, a large number of immigrants from Wales and Ireland moved to the city in the 19th century. The city was represented politically by the longest serving MP in parliamentary history, Charles Pelham Villiers.

The city saw a large expansion in bicycle industry from 1868 to 1975 with the establishment of more than 200 bicycle manufacturing companies included Marston, Star and Viking. The large volume of bicycles manufacturers left the city between 1960 and 1970. The public housing development project started in the city after the end of the Great War provided 550 new council houses by 1923. The first large-scale housing development took place in the northeast part of the city, Low Hill estate had more than 2000 new council houses and became one of the largest housing estates in the United Kingdom at that time. Huge Asian immigrants were settled in the city during the period (1940-1960), and Sikh community from the Indian state of Punjab contribute approximately 9.1% of the city’s population.

Economy

The economy of the city was initially based on automobiles, manufacturing and engineering industries. These traditional industries have closed over the years. Presently, the city is largely based on the service industry including the sectors of education, hotels, public administration and health, provide 74% employment to the workforce of the city. Another major employer of the city provided job to 12000 employees is Wolverhampton City Council. The city is home to Birmingham Midshires, University of Wolverhampton, Marston’s and Carillion.