Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Inverness

Inverness is a town in the heart of Scottish Highlands. The Highland Council has its jurisdiction over the town. The location of the town is near to important battle sites. One of them is 11th century battle of Norway against Blar Nam Feinne. The battle was fought in the arid region. This city is located in the northern part of the United Kingdom just near to Great Glen. The River Ness enters the Moray Firth in the northeastern limit of the area. Since 2001 to 2012, there has not been much difference of population in these years. The Greater Inverness area had a population of approximately 60 thousand in 2012 including Culloden and Westhill regions. The counting of the Inverness comes under the fastest growing cities. The quality of life of this city ranked 5th among 189 British cities. It is the highest one among Scottish cities. In 2014, it got the status of the happiest place award in the Scotland region. This status was improved by one rank in the very next year and become the happiest city in 2015.

Population

As per the records of the National Records of Scotland, Inverness is recognized as the urban area west of the A9. In order to get the Inverness total picture, we need to include the villages of Westhill, Smithton, Culloden, and Balloch. It gives us an aggregate picture of each local area and its population. There only we can analyze the important factors for the development of the city.

Geography

Inverness is located near to place where River Nees started its journey. The other way to describe the location of the town is to say that it is at the southwestern end of the Moray Firth.

The city had also been affected by many earthquakes and the last one came in the year of 1934.

Climate

The climatic condition of the town is similar to Scotland i.e. oceanic. The city has been sheltered by many hills near to it which ultimately make the region dry most of the time. This city usually faces the extreme snowfall which went up to 1 foot 2 inches and created the record. The climate is much colder than the southeastern area of the Britain. In 2006, the city was recorded at the highest temperature.

Economy

Earlier the city was famous for distilling business but now the business has been shifted to High-tech industries such as manufacturing of diabetes diagnostic kits and its design. This business provides job opportunities to many skilled laborers and ultimately it booms the industry. The famous Highlands and Islands played a prominent role to expand this business by investing more and more in the industry. It ultimately becomes the hub for medical and its devices for a country. A large number of people is also working in the Scottish Natural Heritage i.e. SNH. The Ness Bridge and Friars Bridge also maintain the smooth conduct of the traffic in the town.

Government       

The royal burgh absorbed into a new district of Inverness and it becomes one of the eight districts within the Highland region. Under the Local Government Act 1994, the region became a unitary council area in 1996. The newly expanded region also includes the former districts which now turns to council management areas and created area committees individually for them. Among 80 seats of Highland Council wards, 23 belongs to Inverness committee.

City status  

In the year of 2000, the town of Inverness officially recognized as the city. The new corporate management areas thus formed got its favor. In 2008, a petition to matriculate armorial bearings was rejected by Lord Lyon King of Arms.