Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Cambridge

Cambridge is commonly recognised as the University City. The River Cam flows through the town and it is about 50 miles to the north of London. Because of the Cambridge University, people of Cambridge have best of both the worlds’ education. The students from various parts of the world come here for higher education. It has produced world’s best scholars with regard to many other best institutions. The last population census happened in 2011. Cambridge has a population of 1 lakh 28 thousand. It has a total strength of 24,488 students making it the 50th biggest educational town of the England. It has been the place of lives since Bronze Age. There were a number of sites discovered that showed the existence of life. Under the Viking rule, it was transformed into the major trading Centre. During the 12th century, the charter of the town was granted to it.

In the year 1951, it was conferred with the status of the city. It is situated at the core of the high-technology Silicon Fen with many sectors such as software, Bioscience, educational, administrative and other start-up organisations. According to Times Higher Education World University Rankings, Cambridge University (founded in 1209) cut the mustard and jumped to second place from fourth place in the world. Cambridge university press is among top five universities press in the world. The most famous band in Cambridge is Pink Floyd. The Cambridge United F.C is the most followed football club of the region. Jake Carroll (Defender), Ade Azeez (Forward), Jabo Ibehre (Forward) are the brilliant players of the club.

History

Since prehistoric times, there was an evidence of life. Romans also settled in this place. During the medieval era, Romans were withdrawal from the place around 410. The location was not sure till now as it was deserted by the Britons. Somewhere in the books, the site is commonly mentioned as Cair Grauth. During 1914-1918, Cambridge worked as an important defensive station for the east coast. The population of the city has been drastically increased from the 1930s to 1980s.

Governance

Cambridge district is served by Cambridge City Council of England. Its Local Authority District is the urban area of city. Guildhall is the city headquarters. In 1207, King John granted the Cambridge which allowed the appointment of a mayor. Mayor Post gets selected with the consensus of 14 wards. Elections are held each year to elect a mayor in respective constituency. Sir Issac Newton was also the holder of the seat of House of Commons in the past. In general elections of 2017, Karen buck and mark field elected as Member of Parliament (MP) for this constituency.

Geography and climate

The river Calm flows through the village of Grantchester to the south-west. The city has similar climatic conditions to the UK which gets influenced by the Gulf Stream. The Cambridge region usually experiences less rainfall. Cambridge's average rainfall falls 570 mm per year, around half of the national average rainfall with some years periodically falling into the semi-arid (under 500 mm) category.

Demography

Demography is a flexible phenomenon. As per 2001 census, 90% residents are white, 85% population is of undergraduates and 79% people are postgraduates. Generally, Cambridge people engaged in managerial and administrative jobs than manual workers because of superior education standard. People have higher qualification degrees such as Master’s, PhD or Higher National Diploma. The science festival scheduled every year in the month of March and it is acknowledged as the United Kingdom's biggest free science festival. Cambridge poetry festival has been held biannually for 10 years in the past. Cambridge earns a lot of money from the education and tourism sector.