Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Northampton

It is situated on the bank of river Nene, it is 67 miles on the northwest of London.Northampton comes under the region of East Midlands of Northamptonshire country. The Administration headquarters is Northampton guild hall. It is non-metropolitan district administered by two-tier structure government. Mary Markham and Heather Smith are the leaders of their respective councils. Christopher Malpas is the mayor. It has a population of around of 2 lakh 12 thousand. The population rose to many folds in past 9 years.It is also one of the biggest cities of United Kingdom.

History

Since Bronze age, Northampton is the latest colony among all. Earlier people lived at protected areas to save themselves from the attack like Hunsbury hill. The central part of this town was used as a base against Danish armies. The national importance increased after the Norman defeat. Still, it is one of the strategic locations for the present government. The royal residence was demolished and now railway station had been constructed there.

Geography

The division of the town is as suburbs, Council wards, Constituencies and a few more formal areas. There are two parliamentary constituencies i.e Northampton North and Northampton South. One can easily visit nearby places such as Wellingborough, Leicester, and Towcester. It is been administrated into various constituencies, suburban areas and 33 wards for effective implementation of development programs.

Climate

It has maritime climatic conditions such as cool summers and mild winters.The Moulton park weather station has its infrastructure in the University of Northampton which provides an update regarding weather conditions to the locals. Northampton is also among the highest points of the borough. The rainfall is approximately between 600mm and 700 mm.

Ethnicity

The white people are in majority with 1 lakh 80 thousand in numbers followed by Asian, black, mixed and Arbs. The Christian is in the majority with 57% population. There is also number of famous churches for worship.

Economy

The lion’s share of the economy of Northampton is with leather Industries. There are many prominent brands such as Wildsmith Shoes, Edward Green Shoes, Crockett and Jones and a few more. Engineering field also set up its game with leather industry.

Arts and culture

The market square is the biggest attraction of this town. The view of the night got best of all the world. The theatres, libraries, museums, and galleries are others places in the basket.

Education

During 1261, King Henry III gave the authority by a Royal Charter to run the University of Northampton. The University of Northampton gave tough competition to the University of Cambridge and University of Oxford. There were a large number of students who migrated from these universities to the University of Northampton. There was a large number of representatives of its students in the battle of Northampton. It made the King Henry III very anxious. The services of the University put an end in 1265. In the year of 2005, the university in its new form started giving its services in the region.

Transport

Northampton is at the junction point of 16, 15a and 15 of the M1 motorway that connects London with its city. The other major towns of Northampton are connected with A45 and A43. The A14 is providing links with the east and west of the town. It passes through the north side of the region. The airports that are giving their services to the region are Sywell Aerodrome, East Midlands Airport, and Luton Airport. During the time of traffic in services, Birmingham Airport is also used by people of the region in large scale. The bus services are also very appreciated by the people of the town.