Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Watford

Watford is a town situated 17 miles distant from central London. It is inside the perimeter of the M25 motorway. Most of the people are perplexed with Watford, Northamptonshire. This town is located 55 miles to the north. This city is situated on the river Colne. Tourists enjoy the scenery of this place. With the high number of people visiting Berkhamsted Castle, Kings Langley (a royal palace), it further boosts the growth of the town. The Trio, The London, The Birmingham Railway and The great Canal junction further accelerate the growth of the town.

Until the period of 16th century, this land belonged to St Albans Abbey. The printing work started by John Dickinson and co. influenced other companies too. Printing turns out to be the biggest industry in Watford in 1920s. This industry is also doing well nowadays. The major events such as 2013 Bilderberg Conference and World Golf Championship was hosted by The Grove. It was transformed from urban district to municipal borough in 1922. Watford is the Centre of several head offices too. Watford was addressed by the name of major sub-regional Centre by the Hertfordshire County Council.

History

As far as the name of the city is concerned, it was first mentioned in the Anglo- Saxon era of 1007. Earlier it was an agricultural community where most of the people depended upon it. A few people involved in the Cottage industry but with the industrial revolution, the Grand Junction Canal and the London and Birmingham Railway were constructed to reach the Chiltern Hills easily. The printing press of Watford is recognised as the best in the world. It is also the biggest Centre in the same field. The use of the printing machine was very popular during the world war where it had been used to create Propaganda. At that time the authority was taken over by the Government. It was as usual that industry got declined at that time.  In the beginning of 20th century, the pace of the development continues to enhance.

Governance

It was transformed to the Municipal borough from Urban district under a charter in 1922. It got separated from Greater London to three Rivers district. There are total 36 councillors elected for 12 wards. It has a total term of 4 years. There is only one parliamentary seat for the region.

Economy

Among the northern side countries, Watford is a leading regional Centre. It is only major regional Centre in the Hertfordshire. The sight of the night at High Street is very attracting. There are a large number of bars, clubs and restaurants.  It attracts hundreds of people every day to the spot. The economy of the region also depends on the tourism of the place. The famous and leading shopping area of the region is Harlequin Shopping Centre.

Parks, Theatres and Museums

There are around 44 recreation grounds, gardens, public parks and allotments in the city. Of these, there are 8 parks that are conferred with Green Flag because of their beautiful scenery and quality. A few parks such as Cassiobury Park, Cheslyn House and Gardens, Woodside Park are famous ones. Some theatres are Watford Palace Theatre, the Pumphouse, Watford Colosseum are the famous theatres. The other museums are Watford Museum, Leavesden Film Studios are famous ones.

Transport

It is close to the Junction point where M25 and M1 meets. It is well served by the bus service for commuters. Some leading names in the business are Red Rose, Travel, and Carousel. There are total 3 railway stations that are giving its services in the central London.  It is also well connected with Air mode.