Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT London

London, also known as Greater London is the capital city of the United Kingdom with a population of around 9787426 according to 2011 census. It is the most populous city in the country and located on the Thames River towards the south-east of the Great Britain. The city is also referred as metropolis around the ancient core and Greater London which comprises Surrey, Middlesex, Hertfordshire, Essex, and Kent regulated by the London Assembly. In the era of globalisation, the city is crowned as a leading centre in the fields of education, infrastructure, healthcare, tourism, entertainment and professional services.

History          

The history of the city traced its roots back to the Roman period and Romans named it Londinium. Recently, two discoveries found on the south bank near the Thames River showing the remains of Bronze Age Bridge gave access to a lost island in the river and foundations of large timber structure situated on Thames foreshore. The walled city of London was abandoned with the downfall of the Roman rule during the fifth century and new settlement Lundenwic was developed to the west of the old city. The city became a major port and established Danelaw in the Vikings period. The city developed dramatically after the abandonment of Lundenwic and became the largest town and trading centre of the country.

The population of the city grew from 18000 to approx. 100,000 by the end of 13th century and became England’s principal commercial and administrative centre. The focus of the city changed to private ownership with the establishment of exchange, mercantile and trading companies during the Tudor period. The city was severely affected by Great Plague disease resulted in the death of 100,000 people and also faced destruction in the large parts of the city with the great fire of London. The city also remained as the largest city in the world till 1925. London was the prime target by German bombers during the First and Second World War, destroyed many residential projects and commercial buildings across the city. In 1948, Summer Olympics were held in the city and attracted a large number of immigrants from Commonwealth countries. 

Architecture

With the presence of various diverse buildings with varying ages, the walled city cannot be represented by any specific architectural style. Few structures in the central London including Tower of London, National Gallery, and Hampton Court Palace were constructed during Roman and Tudor period. While other famous buildings include churches and financial institutions that represent the modern architecture and formed part of the varied architectural heritage. Central London has some tall skyscrapers including the tallest building in the European Union and older buildings decorated with beautiful carvings and white plaster mouldings. The other famous buildings of the city are British Library, City Hall, and Millennium Dome.

Religion

The majority of the population of the city follows Christianity followed by Muslims, Hindus, Sikhs, Jews, and Buddhists. A large number of churches and well-known cathedrals are constructed in the city including Southwark Cathedral and St Paul’s Cathedral. Muslim communities are largely based in the boroughs of Newham and Tower Hamlets and famous mosques in the city are London Central Mosque, East London Mosque, and Baitul Futuh Mosque. There are approximately 42 Hindu temples in the city and Hindu communities are mainly settled in the Harrow and Brent boroughs.

Tourism

The city is ranked among the leading tourist destinations in the world and crowned top city destination by Trip Advisor users. The notable buildings of the city are Natural History Museum, The British Museum, Tate Modern, Science Museum, Tower of London, Southbank Centre, National Portrait Gallery and many more exciting attractions.