Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Chorley

A market town in England known for its cotton industry, Chorley is located around 20 miles North West of Manchester. In the 1970’s the town was home to a large number of factories which have now been demolished.  A few that remain from the said period are Morrison’s chimney and some mill buildings. Chorley finds the origin of its name in two Anglo-Saxon words ‘Ceori’ and ‘ley’ where the former stands for a person of some status and the latter refer to a place name.

Education

Chorley has a number of primary schools which are supported both by the council as well as the church. There are six high schools in Chorley as listed below:

  • Parklands High School
  • Michael's CE High School
  • Southlands High School
  • Albany Academy
  • Holy Cross Catholic High School
  • Bishop Rawstorne CE Academy

Some of the privately owned schools also run just outside the borough. Children also go to the Runshaw College for further studies which have expanded now into the administration site of ROF Chorley. Another college in Chorley is the Lancashire College that also offers adult education. The Lancashire College also provides exhaustive residential courses to its students. The Chorley Training College (also known as the College Day Training College since 1960) was another college for Chorley based students that functioned till 1981.

Media

There are two local newspapers that serve the citizens of Chorley - the weekly Chorley Guardian and the free Chorley Citizen. Chorley’s radio station, the Chorley FM, is a famous radio station having been cited in the  British comedy show on the television Phoenix Nights. The radio station got a full license to broadcast only in 2005. Earlier, the broadcasts took place for a few weeks.

A comedy series by Dave Spikey, Dead Man Weds, was based in Chorley. Most of the characters in Steve Pemberton’s The League of Gentlemen were taken from Adlington, located in Chorley.

Seal Films, which operates from Higher Wheelton, and is a film production company, was nominated for a short film in 2001 for a Royal Television Society Award.

Economy

The first industry that appeared in Chorley was mining.This can be seen today even as there is evidence of abandoned quarries today even in the outskirts of Chorley. The mining industry eventually gave way to the cotton mills.

The technology to manufacture trucks was borrowed from a neighbouring town, Leyland. Today even we can see trucks plying with the name Leyland imprinted on them in various parts of the world. During the Second World War, a large factory that was located on Pilling Lane was responsible for producing military vehicles and tanks.

During the latter half of the twentieth century, Chorley saw a decline in its manufacturing products as due to the Second World War. The losses occurred in important industries such as textiles, coal, motor vehicles and armaments industries.

Leyland Trucks and BAE Systems happen to be the biggest employers in Central Lancashire.

The companies which make their presence felt in Chorley are the BAE Systems, Telnet, FedEx, North West depot, CSC, Multipart Solutions Limited,  Porter Lancastrian, and Merlin Cycles.

The initiative “Choose Chorley” launched by the Chorley Council in 2011 encouraged the small scale and large scale enterprises to invest in Chorley. The council also launched a website for the same purpose in 2014 at www.choosechorley.co.uk. The website provides introductions to important personalities of Edinburgh people in the town, financial incentives and tailored support for business growth to those who wish to invest in Chorley.

Transport

Chorley connects to the rest of the United Kingdom and the world through its ever busy transport system which includes:

Road

The A6 Roman road bisects Chorley straight through the town centre. The M61 also serves Chorley at Junction 6 and 8. also the M6 motorway connects to the west of Chorley with Junction 27. Also located on the M6 are the Charnock Richard services in Chorley Borough.

Bus

The following bus services connect Chorley to various parts of England

  • Stagecoach North West
  • Blackburn Bus Company
  • National Express

Rail

Chorley railway station is the main central railway station in Chorley. The following rail services are running through the Chorley railway station:

  • TransPennine Express – Services are offered to connect Manchester Airport and Windermere as also to Scotland without changing any rails in between.
  • Chorley is connected to Bolton, Preston and Manchester through the Northern Manchester to Preston Line.
  • Wigan-Blackburn Railway Line – Served Chorley up until 1960 when it was closed.

 There are other railway stations also that are located within the borough

  • on the Ormskirk Branch Line at Croston
  • on the Wigan–Preston line at Euxton
  • on the Manchester–Preston line at Adlington and Buckshaw Village

Waterways

 Chorley has the Leeds and Liverpool Canals running in parallel to it.In the Chorley area, there are a number of marinas and locks that serve the citizens of Chorley by providing waterway services. They include:

  • Cowling Launch, Chorley
  • Riley Green, Hoghton
  • Botany Bay Boatyard
  • Top Lock, Whittle
  • Botany Brow