Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Luton

Luton is a large town in the historic county Bedfordshire in the East of England with a population of around 216,800 according to 2011 census. It is situated 30 miles northwest of London and 22 miles southeast of Milton Keynes. London Luton Airport, one of the major airport of United Kingdom is located 1.7 miles east of the town centre and was opened in 1938. The town is home to the University of Bedfordshire and the English Football League Two team or League Two team is also based in the city. The town remained popular for its hat making business for many years. The headquarters of the Vauxhall Motors, one of the oldest vehicle manufacturers in Great Britain is based in the town. The largest one day carnival of Europe ‘Luton International Carnival’ is held every year in the Luton.

History

The traces of the early human settlement of the area was found at Mixes hill and Round Green. The 250,000 years old Palaeolithic encampments were also found at the same place. The remains of the Neolithic period included Waulud’s Bank is much more common. It has been believed that the town is discovered by the Anglo-Saxons in the 6th century and named the city after River Lea. The town’s population was around 800, and the economy was based on the agriculture. The work of the St Mary’s Church was completed in 1137. In 1139, a motte and bailey castle was built, later on, it was demolished in 1154. The place of the castle is now occupied by British fashion and homeware retailer, Matalan. There were six watermills in the town during the Medieval Period.  

In the 13th century, a market for surrounding villages was held in the town every year. The second fair was granted to the town from 1338 with the growth of the town. The town was severally affected by the large fire in 1336. However, the town was rebuilt rapidly after the fire. The agriculture base of the town was replaced by brick making industry in the 16th century, and many older wooden houses were rebuilt in brick. The Royalists entered the town during the English Civil War and demanded goods and money in the 17th century. The royalists were attacked by parliamentary forces, and most of the royalists escaped from the town. The hat making industry dominated the economy of the town by the 18th century. The hat making business is still into operations but on the very smaller scale. In 1722, the first Luton Workhouse was built on Dunstable Road.

The population of the town was recorded 3095 in 1801. The town saw a large expansion in the 19th century resulted in the population of around 39,000 by 1901. The gas was supplied to the town in 1834 and gas street lights were elevated in 1847. The work of water and sewerage system was completed in 1860 followed by the major epidemic cholera spread in the town in 1848. The town gained the status of the borough in 1876. The hat making industry was replaced by other industries in the 20th century. The largest car plant was opened by Vauxhall Motors in 1905 and employed 30,000 people. The production of cars was ended in 2000, and the plant closed in 2002.   

Economy

Traditionally, the town’s economy has been based on Car manufacturing and engineering sector. The focus of the economy is now shifting to service industry particularly in the retail and airport sectors. However, the light industry still operates in the town. The town is home to the headquarters of the well-known firms including Monarch Airlines, EasyJet, Vauxhall Motors and Impellam Group. The principal employers in the town include Luton Borough Council, Aircraft Service International Group, Menzies Aviation, University of Bedfordshire and Luton and Dunstable University Hospital NHS Foundation Trust.