Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Belfast

Belfast is the largest city in the northern part as well as the second largest city in the whole Ireland region. It is also the capital city. It got the status of the city during late 18th century. The city was the hub of the Irish linen suit, rope-making, tobacco-processing and shipbuilding industries. RMS Titanic recognised as the world’s biggest as well as beneficial shipyard. Belfast played a crucial role in the industrial revolution and emerged as world’s Industrial hub during late 20th century. In mid of the 1930s, the city continued a major aerospace and missiles industry. Also, the city is a centre for business, higher education, arts, law and much more.

George Best and Belfast International Airport’s are giving their services to the city. Belfast Lough is dominated by the commercial and industry docks  

Governance

In 1613, the borough status to the Belfast was given by James VI and I and In 1888 it got the official city status by Queen Victoria. The city is governed by Belfast City Council and is part of local government district council as well. It is being represented in both the Northern Ireland Assembly and British House Of Commons. Belford comes under Northern Ireland constituency during the elections to the European Parliament.

Geography

Belfast located on the western side of Belfast Lough and the mouth of the Lagan River. This location is ideal for the shipbuilding industry. Wolff and Harland had the most significant shipyard in the world when the Titanic was built. At the time of winter solstice which the shortest day of the year, the sun rises around 08:45 and sunset before 16:00.  

Climate

Belfast has a marine climate similar to the rest of the Ireland. The difference seen in the day-night temperature is very less. Because of the warming effect of Gulf Stream, the temperature of Belfast is milder as compared to any other location. Currently, there is five weather observing stations in the Belfast that are Stormont, Newforge, Castlereagh, Helens Bay and Ravenhill Road. The hottest night of Belfast is recorded as 19.6 °C in August 2001 at Whitehouse.

Areas and Districts

During the 19th century, Belfast had grown rapidly from a market town to an industrial city. The city is gifted by natural hills that surround it and ultimately increase the beauty of the town. Furthermore, it helps in the tourism sector of the city. The city centre of Belfast is divided into two postcode districts. These are BT1 (for the north hall) and BT2( for the south hall). The number of tourists is continuously increasing since 2001. For this, cultural quarters have been developed by the city council. It really helps in the economy of the city as local people expanded their business and earning their livelihood. The name of the Cathedral Quarter has been taken from the name of St Anne’s Cathedral.

One of the main outdoor venues is Custom House Square. It is considered as the best place for free concerts and street entertainment. Apart from the communication channel, the Irish language is highly promoted and encouraged in the area of Gaeltacht quarter in west Belfast.

Demography

The population census conducted in the year of 2011, and the population was 276,459. This strength of people makes it the fifteenth-largest city and eleventh-largest conurbation in the England. As per the records, the first half of 20th century, the city experienced a massive growth in population. This arose issues related to administration during 1971 as the town was lacking with facility and infrastructure. But with the time, the development works also got pace and situation got well.