Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Edinburgh

Edinburgh is the centre city of Scotland. The area is also under the jurisdiction of the council state.During the period of 15th century, it was also a capital city. The Scottish parliament runs administration from this city only. The king used to rule in the Edinburgh in the medieval era. Being a part of the Midlothian area, Edinburg has been known as a centre of learning for Scott Law, Medicine, literature, engineering and the various sciences. After London, it is the next important city for fiscal matters. Edinburgh has also become the United Kingdom’s second most common traveller terminus after London.

In a recent survey, the population of Edinburgh stood second in Scotland and on the seventh number in the United Kingdom. The 2016 official population estimates Edinburgh’s population at 464,990, while the local specialist area is placed at 507,170 for the local specialist area and the city area at 1,339,380 as of 2014.

Geography

The city is near to Scotland's Central Belt owing to which it is also surrounded by hills of nearby areas. The city centre is 2 1⁄2 miles southwest of the shoreline of Leith and 26 miles inland from the east coast of Scotland and the North Sea at Dunbar. The early burgh which looks like the Seven Hills of Rome is often said to be constructed on Arthur's Seat Calton Hill, Craiglockhart Hill, Corstorphine Hill, Braid Hill, Blackford Hill, and the Castle Rock. Edinburgh actually came up near the prominent Castle Rock.

There is a gap created by volcanic plugs millions of years ago between the Firth of Forth to the north and the Pentland Hills to the south. In addition to these, another hollow on the rock's south side formed a natural stronghold that formed the basis for building the Edinburgh Castle. The place from where the glacier receded is now occupied by the residential areas of Marchmont and Bruntsfield.

Places of Interest

Edinburgh is home to various libraries and museums such as the Writers' Museum,  the National Library of Scotland, National War Museum, National Museum of Scotland, Surgeons' Hall Museum, Our Dynamic Earth, the Museum of Childhood,  and the Museum of Edinburgh. The Museum on the Mound shows exhibits on money and banking in Edinburgh. Edinburgh Zoo, which is the second most popular in Scotland and paid attraction lies on Corstorphine Hill covering 82 acres. The Zoo has also loaned two pandas from China named as Tian Tian and Yang Guang.The Royal Yacht Brittania is also a 5-star visitor attraction after being decommissioned in 1997. It is docked permanently at the Ocean Terminal where many events take place aboard this yacht. Edinburgh houses various National Galleries of Art in Scotland along with many other smaller art galleries.

Housed in the National Gallery of Scotland, is its national collection. The National Gallery is linked to the Royal Scottish Academy that regularly plays host to a number of major painting exhibitions. The Scottish National Gallery of Modern Art is home to the modern collections at Belford. The Scottish National Portrait Gallery primarily focuses on photography and portraits.The City Art Centre in Market Street, which is owned by the city council, also shows various art exhibitions. The Fruitmarket Gallery also hosts contemporary art exhibitions that feature the works by famous British and international artists.Other small private galleries include the likes of Ingleby Gallery. This gallery provides shows with various interests by Callum Innes, Ellsworth Kelly, Peter Liversidge, Sean Scully, and Richard Forster.

Climate

Being close to the coastal region, Edinburgh has a maritime climate. The temperature remains mild throughout the year. Gogarbank is the official met office that provides an update of weather condition to local people.