Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Exeter

Exeter is an ancient city located within the county of Devon England with a population of around 129,800 according to mid-2016 est. It is a cathedral city situated on the Exe River about 70 miles southwest of Bristol and 37 miles northeast of Plymouth. The status of the non-metropolitan district has been granted to the city under the rule of the County Council, while unitary authority status was abandoned under the command of coalition government 2010. The city was the most Roman fortified establishment of the southwestern Britain. The early history of the city dates back to the Roman era, although the remains of the Cornish tribe also survived in the city before the Roman Empire.

During the Medieval and Tudor period, the city became a major religious centre, and Exeter cathedral was also found in the middle of the 11th century. Post 16th century Protestant Reformation, the city followed Western Christian tradition and became Anglican. The city was affected by the First World War, although during Second World Was the city centre had undergone significant changes and must of the area was rebuilt. The city became a powerful wool trade centre by the end of the 19th century and now considered as an important centre for tourism and modern business. It has been suggested that the modern name of the city is derived from the anglicised form of the well-known river Exe. 

History

There is no major prehistoric evidence found in the city. The early settlement of the area was established on a dry ridge ending in a spur, and some coins were also discovered during the Mediterranean history. The 42-acre fort named Isca was built by the Romans in AD 55 and served as a base for the legion of the Imperial Roman army that founded during the late Roman republic. The city was commonly known as Isca Dumnoniorum in the Roman era. The fort accommodated the unplanned civilian community of the Celtic Britons and the families of the soldiers. The fortress was demolished, and the site was used for the civilian purposes. Excavation of the area was done in 1970, but due to its closeness with the Cathedral Church of Saint Peter, the site could not be opened for public view.

The Saxons named the city as Escanceaster, they arrived the city after beating the Dumnonians in Somerset and maintained the quarter of the city for Britons, known as Britayne Street till mid of the 16th century. The county corporate status was granted to the city in 1537. During the industrial era, the economy of the city was based on the agricultural products which were locally available. Its geographical location on the fast flowing river contributed towards the development of the early industrial site on drained marshland of the city. The Bristol and Exeter Railway has first arrived in the city in 1844, and the horse-drawn trams were introduced in 1882.

During the 20th century, a new bridge was built made of steel and cast iron and changed the old Georgian bridge. In early 1905, the horse drawn trams were replaced by the electric trams. Later on, with the rise in the traffic problems caused by the trams, these were further replaced by the double-decker buses in 1931. The city was the prime target by the German Luftwaffe during the Second World War resulted in the death of 156 people and demolition of many historic buildings including the Cathedral. After that, little efforts were executed to restore the heritage of the city, and the large areas of the city centre were rebuilt in 1950. The city was severally affected by the serious fireworks, leading to the destruction of the Royal Clarence Hotel and 18 Cathedral Yard.