Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Oxford

Oxford lies in the central southern region of the England with a population of around 168,270 according to the survey conducted in 2015. It also serves as a county town of Oxfordshire and becomes the 52nd largest city in the United Kingdom.  The city also known as the city of dreaming spires, lies 57 miles from London, 65 miles from both Birmingham and Southampton and 40 miles from Reading. The city became famous after the establishment of prestigious and oldest university ‘University of Oxford’ in the 12th century. The early evidence of the city found back to Saxon period and buildings of the city depict the English influence or architectural period. The economy of the city grew is primarily based on information technology, education, motor manufacturing, publishing and science-based businesses.

History

The history of the city found its root back to the Saxon times. It has been suggested that the name of the city is derived from Oxenaforda meaning Ford of the Oxen (Oxen crossed the river through fords than bridges around AD 900). During the empire of Wessex and Mercia, the city grew as an important military frontier town.  Danes attacked the city for several times and killed during the St Brice’s Day massacre in the 10th century. Recently, the skeletons of the victims were found during the construction work of St John’s College.

In 1066, Norman Invasion had severally damaged the town and later on the responsibility of the town was handed over to Robert D’Oyly. The Oxford castle was built to verify the authority of the Norman over the area. The castle still stands today and has never utilised for military purposes. The monastic community was also established in the castle and recognised as the oldest places of formal education in the Great Britain. King Henry II granted the charter to the city resulted in the construction of the various religious houses and residents availed the same exemptions and other benefits as enjoyed by the capital of the kingdom.

The city was affected by sweating sickness epidemic in the 15th century resulted in the death of half of the city’s population. The Cowley Barracks were constructed for establishing permanent military presence in the city. The Oxford canal was built in 1790, linked the city with the Coventry and Duke’s cut connected the new canal with the Thames River. The Great Western Railway was introduced in the city in 1844, connected the town to the cities of London and Reading.

The population of the university reduced heavily during the First World War and the university campus was being used for the training purposes by the soldiers. The city faced rapid industrial growth with the introduction of publishing and printing industries in the early 20th century. The city incorporated the suburbs of Wolvercote, Cowley and Headington. The economy of the city experienced huge transformation with the establishment of Morris Motors Limited. The major workforce of the city was employed in the Morris Motors and Pressed Steel Fisher plants. With the decline of British Leyland, the city faced unemployment between 1980 and 1990.    

The city was not much affected by the Second World War due to the absence of heavy steelwork and shipbuilding industries. But refugees from London and other cities of the country migrated to the city. The university buildings were also used as military barracks for short period. The city gained a cosmopolitan character with the arrival of cafes, clubs, bars and restaurants.

Landmarks

The topmost places to visit in Oxford are Pitt Rivers Museums, University of Oxford, Radcliffe Square, Ashmolean Museum of Art and Archaeology, Magdalen College, Christ Church Meadow, Oxford Canal, Oxford Castle, Bridge of Sighs, Oxford University Museum and much more exciting places.