Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Slough

Slough is a large town in the area of Berkshire, England. It is the junction point for many other towns. It gives an easy access to various directions and cut short time for many hours. It makes a piece of cake for travellers to reach from one end to another end. Due to M4, M40, and M25, it has the route to the rest of the United Kingdom. We can reach to London and Thames valley via Slough. The earlier Western Mainline which historically belonged to Buckinghamshire under demographic changes comes under slough region. There is an introduction of Elizabeth line which provides a fast journey to the travellers. It will cut the duration of the journey by a quarter of the time. As per 2016 census, the population of the town is 1 lakh 61 thousand.

Since the 19th century, there has been a large migration of the Labour in the town which ultimately facilitate the trade here and thus it leads to lessening unemployment. This workforce also plays a crucial role in becoming the major trading Centre. It has also very less unemployed rate. After the London, the slough is considered to be the most favoured destination for the corporate world. South town F.C is the famous football club of this region. According to 2011 census, there was drastically change in the demography of the area. It is considered to be the most diverse as far as ethnicity is to be concerned. All the major companies’ offices such as Blackberry, McAfee, Burger King, LEGO and much more have their head offices in the city. Every year thousands of jobs have been provided by the Trading Estate business. Slough per capita income is also high.

History

Starting from the origin of the name, it comes from the soil. It was first used in the late 11th century. During the 13th century, the king lived in Chippenham palace. In the 13th century, the upper portion of Court was built. The sacred St Mary the Virgin church, has been under renovation several times in the past. There was an immediate railway started for the convenience of Queen from Slough railway station to Windsor. During the First World War, a largely unused, as well as agricultural land, was used as a depot to repair army vehicles in short period time. During Second World War, major air strikes happened to destroy the linkage between the towns. The hearth of the slough is the biggest ever development plan for the 21st century. Slough has hundreds of buildings which have some historical importance.

Geography and Climate

The ancient part of the Buckinghamshire is known as slough. It got expanded and developed by the nearby villages of the Great West road. The London Heathrow airport gives update information from time to time regarding change of prevailing weather condition. The part of Thames valley experiences high temperature. In contrast to this, the rainfall is comparatively low to 600mm annually. It gives updated information on the prevailing weather condition to local people.

Demography

During the 1930s, it became a safe haven for most of the unemployed youth of the nearby region. They came here looking for jobs and this town gave them the respective opportunity. As per 2011 census, 45% population are white.  A large part of immigrants of various countries is as follow India 11,544, Pakistan 11,244 and Poland with 8,341 and a few more to follow.

Transport

It is very near to London and also has a large network of the roads throughout the city. One can go to different 5 directions at the same time from one point. It is also well connected with the railway. A route was constructed for cyclists too.