Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Swansea

Swansea is a coastal city lies on the south coast of Wales with a population of around 241,300 in 2014. The county of Swansea is the second largest and most populous city in the Wales followed by Cardiff. The city is situated between the ancient Welsh and Glamorgan‘s historic county boundaries and surrounded by Bristol Channel and Swansea Bay. The city was also known as Copperopolis due to the presence of copper industry in the 19th century. The town got the city status in 1969 during the Prince Charles’s tour to Wales. The city comprises four physical areas include Gower Peninsula, urban and suburban zone stretching to the towns of Gorseinon, Lliw uplands and coastal strip around Swansea Bay.

History

The name of the city is derived from Sveinn’s island, referring settlement is developed on the raised ground in marshes. The early evidence of the area demonstrated the Bronze Age, Stone Age and Iron Age. It has been suggested that the city has developed as a Viking trading post. The first charter was granted to the city in the 11th century and it gained the status of the borough.  A marcher lordship was formed in the city after the Norman Empire and incorporated land around the manor of Kilvey, Swansea Bay and the peninsula. The borough charter was granted between 1158 and 1184 and gained the status of chief lordship town.

During the Industrial Revolution, the city served as the key logical base for copper smelting works. The wool, cloth, wine and coal was traded through the Swansea port. The population of the city expanded significantly in the 18th century. The lower Swansea valley was filled with waste products and derelict works due to decline in heavy industries in the town in the 20th century. The Lower Swansea Valley Scheme was introduced in the city to bring the wasteland into the usable condition. This resulted in the construction of Enterprise Zone over the wasteland and north and south dock became Parc Tawe and Marina respectively. The city was the prime target of German bombers during the Second World War due to the presence of the heavy industries in the town and the centre of the town was significantly affected.  

Economy

The economy of the city was based on metals, copper and mining industry in the 18th century.  These heavy industries declined and the majority of the copper ores were melted in the lower Swansea valley. The trend of the economy shifted to light industries and service sector. More than 90% of the workforce is engaged in the service sector including banking, finance, education, public administration and insurance. Headquarter of the Driver and Vehicle Licensing Agency is based in the city and provided employment to around 6000 people in the city while other major employers in the city include Virgin Media, Amazon, Admiral Group, BT and HSBC. The city is home to the worldwide customer care centre of the Virgin Atlantic, handling baggage claims, customer relations, reservations and sales. 

Education

The city has six infants, one nursery, five junior, fifteen comprehensive and seventy-seven primary schools in the city. The campus of Swansea University is located in the Singleton Park for higher education. The engineering department of the university has done an outstanding work for solving engineering design problems and acknowledged as a centre of excellence. The other departments of the university such as Physics, Computer Science and History were also renowned for their achievements. The third best medical school in the country after Cambridge and Oxford ‘Swansea University Medical School’ is located in the city. The other higher educational institutes are Gower College and University of Wales Trinity Saint David.