Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Teesside

Teesside is the region situated in north east of England. It is located in the urban centre of Middleborough. River Tees is the famous river along it. There are so many benefits to this region such as transportation of goods, employment opportunities in transportation and also cheap rates goods. Since many years, it has been the destination for jobs for many people. The heavy industries include power stations, heavy machinery, drilling and production of steel. With every coming year, the Strength of the industry only increased. Various nearby people joined this development journey of Teesside with full zeal. The technology of the region has drastically attracted employment opportunities for the region. Now, most of the people are moving towards services sector of this region as the income growth is high. As the 21st century, everybody depends upon advanced technology. Informational technology, call centres, online shopping and internet services are some examples of this sector.

Local Government, Area and Population

In 1947, the Teesside borough along with its Hartlepool and Guisborough towns absorbed into the non-metropolitan county of Cleveland. Further, the area was divided into Middleborough, Langbarugh, and Stockton-on-Tees boroughs. Under the reorganisation act 1966, it further broke into four independent unitary authority boroughs. The reorganisation was recommended under the Banham Review. This promotion was not appreciated by the local people. According to them, the local government is doing the unnecessary and unwanted rebranding. The population survey was held in the year of 2011. According to this survey, the population came nearly 3 lakh 76 thousand. This shows just 3% hike as compared to 2001 census. The population was 3 lakh 65 thousand as per 2001 census. A narrow gap divides Eaglescliffe and Yarm areas with population 19,184.

Business

There have been found the huge chemical deposits in this area. The search of it leads to a very good business in this industry. Many industries have been opened in this area and as the modernisation gets its pace. There are no other business setups in the region such as activities like information technology, science development, and services sector like call centres.

Education

As per 2015 -2016 HESA student record, there are total 18,580 students on the campus of Teeside University. In the mid-18th century, there was a shortage of funds which lead to a barrier in the development of mechanics institute. Ever after the proper funding to college, the development projects did not go with the required pace. A governing council gave an offer of double the price. Teesside University provides rooms to first-year undergraduate students. It is to the walking distance from the university campus. There are 5 schools in the university such as School of Design, Culture and The arts, computing and 3 more in the row.

Modes of transportation

Because of the river Tees, the water mode of transportation is the most favoured transport and used by the locals. The port of the city also stands among biggest ports among the United Kingdom. It got the maximum traffic of the goods. The business of thousands of million pounds happened through this Tees port every year.  The Europe goods are also dependent upon this mode of transportation. Various gulf and Asian countries also do import and export through this route. It is also beneficial to other countries. The port usually has the traffic of goods worth millions of pounds.

Notable places

The Teesside University, park, international airport are few places in the basket. Most of the students are getting its education in the Teesside University. Teesside retail and Leisure Park are also good places to visit. A number of visitors love to come to this place.