Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

Fill in the form below & we'd get back to you.

PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


----- OR -------

Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Ipswich

Ipswich, the county town of Suffolk and non-metropolitan district located 60 miles northeast of London. It lies at the mouth of the Orwell River with a population of around 133,384 according to 2011 census. The town derived its name either from Orwell estuary or an Anglo-Saxon personal name and it was also referred as Gippeswic, Yppswyche, and Gyppewicus. The town became famous in early times for its major port Ipswich Dock which has been England’s one of the major trading port. It was also considered UK’s one of the most prosperous city since Anglo-Saxon period.

History

Ipswich is one of the oldest inhabited towns in the England. The history of the town traced its roots back to the Roman period. The rural towns and settlements were connected to the area around the town via the rivers Gipping and Orwell during the Roman Empire. The largest Roman villa and fort were built during the Roman Empire and still stands at Castle Hill and Walton near Felixstowe respectively. The Sutton Hoo treasures and replicas of the Roman Mildenhall are still preserved in the museum of the town. The modern town has been continuously occupied around Ipswich dock since the Saxon period. After the abandonment of Roman period, the development of coastal states of north-western Europe came into existence. The former Roman ports of London served as major communication and trading port between eastern Britain and the continents of Scandinavia and Rhine.

The first large-scale potteries were established in the town with the arrival of Frisian potters from Netherlands in the 7th century. The Shrine of Our Lady of Grace of the town became a famous pilgrimage destination and attracted many pilgrims during the middle ages. The independent Ipswich Institute reading room and library were built in 1824 and still survives today. The town was targeted by German Zeppelins and bombing raids during the First and Second World War resulted in many casualties and destruction of the area in and around the docks. The town has undergone a considerable redevelopment around the waterfront and industrial dock area was rebuilt into the residential and commercial centre. Ipswich has made several attempts for attaining the city status but all the bids remain unsuccessful and it remains as a town.

Culture

The town has a number of galleries and three museums include Christchurch Mansion Ipswich Transport Museum, Ipswich Museum, Ancient House and Christchurch Mansion. New works of art are continuously promoted by the Borough Council. The New Wolsey Company took on the management of New Wolsey Theatre built on the Civic Drive accommodating 400 people. The summer arts festival is celebrated every year and known as Ipswich Arts Festival.

Industry

Ipswich is county town of agricultural Suffolk and home to famous agricultural manufacturers. Adastral Science Park is located to the east of the town, earlier the area was being used by the British Telecom Research Laboratories. The insurance business is the key employment sector and employs the majority of the workforce in the town. Other employers include Legal and General, Axa, LV, Churchill, and Willis. The experienced and skilled workforce has contributed to the establishment of the ancillary works in the past few years. Every year millions of tons of cargo are being handled in the famous port named as Haven port.

Education

There are several state-funded secondary and independent schools in the town include Copleston and Northgate High Schools, Ipswich School, Ipswich High School and Ipswich Academy. Suffolk New College, University of Suffolk and Sixth Form College serves the residents of the town and neighbouring area.

Notable Personalities

List of famous residents includes Thomas Wolsey, Alf Ramsey, Sarah Trimmer, Bobby Robson, Richard Ayoade and Thomas Gainsborough.