Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Nottingham

Nottingham is a town under the unitary administration of Nottinghamshire. It is 128 miles far from London. It is the seventh biggest urban area of the Great Britain. It is located in The East Midland territory of the UK. It is nearby low hills surfaces along river Trent lower valley. It is the seventh biggest urban area of the Great Britain. It has prominent industries such as Bicycle, Rayleigh and tobacco. During the Industrial transformation, due to lace making business and textile industries, this city flourished both the way i.e volume and wealth.

It gained extensive acceptance from major contributors such as Boots the chemist, Raleigh bikes and Players Cigarettes. The city also rated insufficiency level world city and Alpha city by the think-tank group of Globalization and World Cities Research Network. The city has biggest publicly possessed bus network in the UK and it has an outstanding public transport system. It is one of the six nominated cities of science catering 15000 businesses of IT sector including environmental technologies, biomedical sciences and advanced engineering.

History

The city exits date earlier than Anglo-Saxon era. The city is known as Place of Caves. A large number of caves found in the outskirts of the town. “Snotingaham” name came into existence during the rule of Saxon. The river Leen has a castle on the outcrop of sandstone. The Anglo Saxon was confined Up to Lace Market of today. The fortification of the town happened to save from attacks. The proper ditches were also constructed so that it leads to saving from Norman Conquest. Supporters of Prince John occupied the castle during the return of Richard the Lionheart. Later on, it was surrounded by Richard. A sharp conflict happened and again captured by Richard. During the 15th century, Nottingham got famous in exporting the religious sculptures. A famous German traveller visited the town in mid-17 century. He said Nottingham is the most beautiful and modern town in the outskirts of London. Industrial revolution booms the textile industry. During the Second World War, the industry saw sharp fall.

Governance

Nottingham city council is looking after administrative work of the city. Each councillor looks after its ward.The duration of the councillors is 4 years. The city also has lord mayor but he has no executive and formal power. There are total 3 parliament seats in the region.

Education

Education is administered by the unitary of the city, managed by Nottingham City Council. Their main aim is to give high-quality knowledge, research and professional education. There are two main universities and their various campuses in the city, providing education to more than 60 thousand students annually. The city also has several sixth form academies and colleges which provide training and education to the adults.

Attractions and architecture

The city became famous for its historic buildings, memorials, landmarks, monuments and statues. Most famous and worthwhile attraction to visit is Nottingham Castle, includes an art gallery and museum. Other famous landmarks are ancient sandstone caves, Wollaton Hall, Old Market Square, Lace Market, Highfields Park, Green’s Mill and Science Centre, The Great Central Railway and Galleries of Justice Museum. The city also entertains many great festivals and ceremonies. Among that the most popular is Nottingham Goose Fair.  Apart from these, the city has most energetic first-class shopping centers, restaurants, bars, theatres, museums and art galleries.  

Sports

Nott County is the professional football club. Nottingham is going to bid as host of 2018 FIFA world cup for the country. The city would receive if successful in the bid. The Trent Bridge acts as a playground for the County cricket club. Other major games are Rugby, marathon, Ice hockey and boxing.