Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Norwich

Norwich is a city situated on the bank of river Wensum. Norwich comes under the administration of East Anglia of England. It is also regional managerial Centre for both the region i.e East Anglia and county town. Until the 11th century, it was recognized as the largest city in England. In 2011 census the population of this town was 2 lakh 15 thousand. Cities such as Taverham, Hellesdon, old Catton, Thorpe St Andrew, Sprowston, and Costessey comes under the jurisdiction of it.  Norwich has a highly dense population with respect to the area covered. Norwich City F.C is the most followed football club of the city. Clive Lewis and Chloe Smith are present MP’s of this city. Norwich conferred with England's first UNESCO city in the field of Literature in 2012.

History

The history began with the rule of Romans. Romans got dismantled around 450 CE. The city got its name from Northwich, it was founded between 5th and 7th century. It was followed by deadly war between English and Romans. During Middle Ages around 1134, the presence of Jews was noted there. The early period between 1485 and 1640 was considered the time where the wool industry got the expansion. During 17thcentury population increased very rapidly. During this time others industries such as printing, engineering, finance, tourism, and electronics. Further, it followed with several civil wars and the Victorian era.

Education

Norwich runs many primary, secondary, professional and free schools including various academies for its students on large scale. The Norwich University and the University of East Anglia are prominent ones. The population of students is 17000 approximately. These institutions provide hundreds of designers to local industries.

Culture

Since old age, Norwich has been associated with arts and culture, publishing and literature. Pulls Ferry, Shopping places, Norwich castle museum, architectural site Norwich 12, the great hospital, dragon hall are some famous places of this city.

Sports and Safe city

Speedway racing was popular in the region prior and after the Second World War. The famous lightweight champion of the world Jon Thaxton belonged to this city. Norwich is as old as London i.e capital city of England for several centuries prior to Industrialisation.  It is also famous for its greenery. Soon it will be converting into the transition town. Norwich considered as the safest city to live, study, visit and much more. Norwich has immense and healthy youth population. There is a very commendable initiative that has been started by the people i.e. “meet the people”. It is an event that covers discussion on the topics such as social and political among all walks of life. Student’s contribution in making good environment is commendable. The right combination of youth, friendly environment and safety makes it a perfect place to study.

Climate

It has maritime climate as it is near to the river Wensum. It did not have any extreme temperature conditions in the past as well as in the present scenarios. There has not been any single case of the shortage of rainfall and undistributed rainfall in the region. The official met office of the region is Coltishall. All the records present here have been used to study the climatic pattern of the region. The Met office provides the updated information to the locals to aware them of any natural hazard.

Transport

It is well connected with road, railway, and Air. It is a junction point for the east and west, i.e. Great Yarmouth (East) and Kings Lynn and Peterborough (West). The local government has recommended an upgrading of the roads. It is also linked to the Cambridge via A11. The rail network is well connected to London Liverpool Street, Peterborough, Nottingham, Sheffield and a few more. The prominent bus services are being run by Anglian Bus, First Norfolk, Suffolk, connecting bus service a few more. There is a famous national cycle route for bicycle commuters. There is a river Yare that provides the water transport to the region.