Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Wrexham

Wrexham is the largest town in north Wales that had a population of 61,603 as of the 2011 census. The Geographical condition of Wrexham city is near to Lower Dee Valley. The city is also surrounded by Welsh mountains. The city is the hub for Education sector, retail, commerce and Administration too. The Clwyd absorbs a lot of portion of Denbighshire in the mid-1970's.  From 1997 to 2017, it is also a centre of Wrexham County Borough.

Wrexham existed even in the times before Jesus Christ, i.e. somewhere between 8000 – 4300 BC. Excavations have shown that agriculture was the main source of living through the people of Wrexham also had trade relations with the Romans. The Anglo-Saxons rule Wrexham from the 8th to the 10th Century AD.

When Llywelyn ap Gruffudd died in 1282 fighting in the independence struggle, Wrexham fell to the Marcher, a semi-independent lordship of Bromfield and Yale. After this, Wrexham continued to progress through the Middle Ages and in the process it became a centre of exchange for the goods produced in the Dee valley and Denbighshire uplands. Iron and lead were also being mined in Wrexham.

The town became a market town after 1327. As the end of the 14th Century approached, the town pollution started to constitute of different kind of people such as dancers, goldsmiths and other wealthy people who wanted to do business in Wrexham.

Tourism

  • The National Eisteddfod of Wales was held in Wrexham in 2011.

Places to Visit

  • Wales Comic Con: Personalities including actors, artists, writers and sports meet here every year for their fans all around the world.
  • Giles Church: It is the famous Chruch which is one of the seven wonders of Wales. It is considered as the burial place of Elihu Yale.
  • Racecourse Ground: This ground is the oldest international stadium in the world which is home to Wrexham F.C also.
  • Techniquest Glynd?r: This is a famous science discovery centre in the city.
  • Wrexham County Museum – This museum has a local history and is very famous among the citizens.
  • Saith Seren: It is also called “Seven Stars”. This centre provides a multi-purpose environment for the residents. They can have a locally sourced food along with the bar. It also has live entertainment which makes the experience awesome. Meeting rooms are also available for the professionals for business purposes.

Governance

The county council consists of 52 councillors out of which one is elected as Mayor for a year. The constituency of the town elects members to the National Assembly for Wales and UK Parliament. The constituency consists of both city and some nearby villages. Various communities in the town are Rhosddu, Offa, Acton and Caia Park.

Public Services

Wrexham Maelor Hospital is one of the three largest hospitals in North Wales. The hospital contains facilities required to provide effective treatment. It has an arrangement of over 900 beds. Other hospitals include Penley Polish Hospital and Chirk Community.

The major private hospital in the town is Yale hospital with over 25 beds. It is near to the Maelor Hospital. Spire healthcare operate and own this hospital.

The North Wales Police served the city. The Eastern division headquarters is based in the centre of the town.

In case of any fire-related issue, the main fire station of town is located on Croesnewydd Road. It is now combined with Ambulance Service Station. Llangollen and Chirk have local fire stations.

Economy

Earlier the economy of Wrexham's was based on the heavy industry. This was later on overcome by biotechnology, professional services and manufacturing. Among other regions of North Wales, the town leads in the retail sector. The town showed exemplary performance by coming fifth among other cities of the United Kingdom in 2007.