Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Cirencester

Cirencester is the most prominent town in the Cotswold region situated 93 miles west-northwest of London. It is located on the tributary of the Thames River which is known as River Churn. It is also known as a market town in east Gloucestershire with a population of around 19000 according to 2011 census. The town is situated on the lower dip slopes of the outcrop of oolitic limestone, commonly known as Cotswold Hills. The town is divided into five major areas such as the suburbs of Chesterton, Watermoor, the town centre, Stratton and the Beeches.  

The Corinium Museum of the town is highly recognised for its important Roman collection. In 1840, the oldest agricultural college ‘Royal Agricultural University’ of the English speaking world is built in the city.  The Itzehoe town of the Germany is considered as a twin town of Cirencester. The twin town concept was introduced in 1947 after the Second World War to foster peace and reconciliation and promote trade and tourism. The early citation of the town was made by the Greco-Roman astrologer, mathematician and geographer Ptolemy in AD 150. The earlier name of the town was Corinium in the Roman times depicting its association with the ancient British tribe of the Dobunni. It has been suggested that the Dobunni has the same root word as the Churn River.

History

The early settlement of the town was formed in the early Roman area along with Colchester and St Albans. The fort was built by the Romans in AD 49 to accommodate two military allies supported to shield the provincial frontier. The fort was built at the place where the Roman road Fosse Way crossed the Churn and native Iron Age tribes ‘Dobunni’ were drawn from Bagendon and formed civil settlement near the fort. The evidence of major area roadwork was also found in the town. After the invasion of Wales, the tribe moved to the north and subsequently, the fort was closed. The public place outdoors ‘Forum’ and Christian church ‘Basilica’ were built over the site of the fort.

The town continued to grow and prospered under the Corinium Dobunnorum name. The robust wool trade and industry played a significant role towards the development of Corinium in the Roman times. The various Roman remains were found in the surrounding area including the large number of Roman villas near the villages of Withington and Chedworth. The town was also considered as the second largest city by area in the Great Britain after the wall constructed around the Roman city and covered 240 acres area.

The ancient market town in the Cotswold Hills of England known as the Roman Amphitheatre lies on the south-west of the town and still exists in the town and partially excavated. After the dissolution of the Monasteries, all the abbey buildings were demolished in 1539 and only Norman Arch and remains of the precinct wall were survived above ground. These further established the perimeter of a public park in the centre of the town. The townsmen of the Cirencester gained wealth and prosperity from the national and international wool sales, woollen broadcloth and sheep rearing businesses.

The town was severally affected by the English Civil War in the 16th century resulted in the death of 300 people and 1200 prisoners were caged in the church. The town became a robust market town and major urban centre with its convenient access to markets for production of wool and grain at the end of the 18th century. The town provides various leisure, retail and sports facilities as well as significant tourist trade for the townsfolk and the surrounding area. The important places to visit in the town are Corinium Museum, Cirencester Park, Cirencester Amphitheatre, Cerney House Gardens and much more exciting locations.