Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Chatham

Chatham is a town located on the River Medway in North Kent, in South East England. It forms a large urban area known as the Medway Towns along with its neighbouring towns of Rochester and Gillingham. According to 2011 census, Chatham total population is about 76,792.. Chatham Dockyard, which was the birthplace of many famous ships including Nelson’s flagship HMS Victory, was a Royal Navy Dockyard situated on the River Medway in Kent and was established in the mid-16th century. Chatham Dockyard was closed in 1984, and following a closure, one part of the site developed as a commercial port and other parts were redeveloped for residential, and business purpose and some on some part Chatham Historic Dockyard museum was established. The main reason of reduction in importance of Chatham Dockyard was a reduction in Britain’s naval resources, and they moved to other locations. The town has road links, and the main interchanges for the area are railway and bus stations. Chatham has full pedestrianised high streets and the Pentagon shopping centre where many leading brands are available and is considered as the largest town centre for shopping. Chatham is also famous for Holcombe, which is the biggest hockey club in the country.

Government

As the Local government Act, 1972 implemented in the city, the borough status of the city got vanished. Since then it became the part of the Medway borough. Medway borough is a non-metropolitan district of Kent county. The name of Borough changes several time. Ultimately, the borough of Medway became unitary authority area, its administration got separated from Kent County. But for ceremonial purposes, they were recognized as a single entity. It comes under the jurisdiction of parliamentary constituency of  Chatham and Aylesford.  

Geography

Chatham is located near the junction point of North downs Slope meets with Medway River. Beyond the dockyard was marshy land which is now recognised as St Mary’s Island with several new improvements of housing estates. Till 20th century the south part of the borough was entirely rural having a large number of farms and tracts of woodland.

Landmarks

The Brook Theatre is a prosperous arts centre offering professional theatre, community productions and performances. There is one Nucleus Arts Centre located on the high streets where local artists develop and display their talents. Most of the Medway’s bus routes pass through Chatham Waterfront bus station, and the railway station is also within walking distance from the High Street.

Popular Culture

On a cultural level, Chatham is the main centre of numerous movements in art, literature and music. Medway Delta Sound emerged from 1977 until 1982, The Milkshakes, The Prisoners, The Dentists, The Singing Lions are some of the Medway Delta bands who gained international recognition. The Medway Poets were established in 1977; they performed on TV and Radio and at major literary festivals as well.  They became a significant influence on writers in the Medway Towns, but they disbanded in 1982

Transport

The Chatham Dockyard plus Medway had always played  significant role in communication. In past times, all the goods were transported to and from the area of Kent. These items include iron, timber, and stone on large scale from one point to another of city as well as outside it. Today, the barges is used only for holding tourist traffic. Now a days, one can easily access the yachts in the river .The constructions of the roads started in the romans era only. The city is recognized as Hub of Medway towns. This the main reason of the high traffic in the area. It is well known fact that traffic is a problem for many years. The roads of the city are sufficient to hold this much traffic. So, governments have started many schemes in tha past to solve this problem.