Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

Fill in the form below & we'd get back to you.

PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


----- OR -------

Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Bolton

Bolton is a town under the administration of northwest region of Great Manchester, England.  Earlier it was known as Mill town. It is famous for textile Centers during the 14th century. The Flemish weavers boosted this industry with their good skills in the field. They introduced best quality cloth. They exported weaved cloth to whole Europe. During 1929, the number of cotton mill went to 216 by cutting the mustard in this sector. Wool and Cotton weaving tradition boom at the same speed. The population of the town is 1.5 lakh whereas the urban town has a population of 2 lakh 70 thousand. An unfortunate incident associated with its history where hundreds of people were killed and others got homeless. Some of them were put inside the prison. Bolton Wanderers is the famous football club of the region. The native people follow this game with full zeal. A great wrestler, world heavyweight champion and a lot more Amir Khan were born on this land.

History

The name is derived from Ancient English word i.e. both-tun. This city got the best motto i.e. overcome difficulties. As the city people had seen so many tough days in the past, now they are well groomed to face all such problems. It is of either nature such as natural, social or economic. The earlier history of the town started with civil wars among various ethnic groups of the region. The throne of the region shifted to various leaders from time to time i.e. Roger de Poitou then to Roger de Meresheys and followed by Pilkington’s. English Civil war leads to the demand of parliamentarian type of government but unluckily, it was not supported by all walk of society and it leads to few deadly attacks.

Governance

The 18 towns of Bolton divided by the River coral. Prominently, it divided into little Bolton and great Bolton. It is the parliamentary type of government. Bolton east and Boston west are two constituencies. Further, Bolton east divided into Bolton northeast and Bolton south east. There are total 60 councillors in 20 wards with 3 councillors in each ward.

Geography and Demography

It is northwest of England and near to West Pennine Moors. The Manchester city is also near to it. It is located in the middle of the low hills. Because of the hills, it has been protected from the fast winds and generally gets low rainfall. During the summer season, the rainfall is slightly high. Most of the people born in England. The white people are in majority with 83%. The Christian religion is followed by maximum people.

Economy and Transport

The heavy industry drastically shifted towards services industry. Around 37% population is under full-time employment.  4.2% do not get jobs. It is also a centre for the missile production aerospace. Reebok, the famous clothing brand has headquartered in this city. There is a number of projects that have been allotted and finalized by the government from 2017 to 2027. The Bolton innovation zone gets the lion’s share in the development Project. It is well connected with all the national routes. The South to North corridor is connected with A6. M61 is the junction point for 3 different directions of the town.

Sports and Education

Bolton Wanderers F.C is the famous football club. Other famous sports such as Hockey, Rugby, Cricket, Baseball and Speed Way Racing also followed with the same zeal. Started in the 15th century, Bolton school has been giving its services as a grammar school boys. Later, a new free grammar school opened. Both merged after 15 years and now recognised as one.

Religion

As per the 2001 census, 75% people of Bolton borough follow Christian religion. Other communities are Muslim, Buddhist, Hindu, Jewish, Sikh and their percentage is written in descending order as per above-mentioned names. About 9% people have no religion.