Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Bracknell

Located in the Borough of Bracknell Forest in Berkshire, England, Bracknell is a town having a population of 77,256. It is located 11 miles to the east of Reading and 34 miles west of central London. The name, Bracknell, comes from Braccan Heal. It may also have got its name from a school in the locality called the Brakenhale. There is a standing stone to the north-east of the city known as the Quelm Stone. The Quelm Stone is a menhir i.e. a stone that is rough and in the form of a rectangle or square. One of the main buildings in Bracknell is the ‘Old Manor House’ which used to be home to a number of priest holes which were used as hiding places when the Catholic priests were executed by law forcefully in England. During such times the Catholic priests could hide in one of these holes or escape to somewhere else using the tunnels that were built beneath them.

Transport in Bracknell      

The two railway stations in Bracknell that include Bracknell itself and  Martins Heron as well are located on a common line that runs from  Waterloo to Reading. Commuters from Bracknell travel mostly in two directions i.e. Eastwards to London Waterloo and Westwards to Reading.

It is located at the end of the A329 (M) motorway.A motorway. M31  was proposed to be built for connecting the M3 and the M4 but only a part of that could be completed which is now known as the A329(M) and the A3290.

The Bracknell bus station, located on The Ring, serves Bracknell. There are three shelters on the bus stand, one each for the three stands. The Bracknell Bus Stand provides services to Wokingham, Crowthorne, Windsor, Camberley, Slough, and Reading.  The Courtney Bus Services and Reading Buses provide local bus services.  The Green Line provides coach services to London Victoria while the Courtney Buses provided services to the National Express and The Luton Flyer.

Education

Bracknell provides schooling as well as further education through the various institutes in the city itself. Some of the schools in the area are :

  • Easthampstead Park School
  • St Joseph's Catholic Primary School
  • Brakenhale Academy
  • Garth Hill College and Ranelagh Church of England School

Colleges of further education in and around Bracknell are listed below:

  • Bracknell is home to the Bracknell and Wokingham College
  • The Silwood Park campus of Imperial College London is also a destination for those who wish to go for further education. The college is located 5 miles to the east of Bracknell.
  • To the northwest at a distance of 8 miles is The University of Reading
  • 8 miles to the east is the Royal Holloway College

Arts

A mansion dating back to 1760 stands in the south of the town which has been rebuilt many times now serves as a large arts centre. The Wilde Theatre named after Oscar Wilde and opened in 1984  has hosted his play ‘The Importance of Being Earnest’ which has a character called 'Lady Bracknell' in it. Over the years, the South Hill Park has seen a number of music performances in various festivals.A list follows:

1975 – 1990s Bracknell Jazz Festival        

1970's – 1980s Bracknell Folk

1980's – 1990s – Bracknell Music Festival  or the South Hill Park Festival

1988 – Womad Festival

2000 – 2013 – A free and an annual festival of World Music.

Many places in Bracknell have been used in films. The locations include  Martin Heron and Birch Hill.In Harry Potter and the  Philosopher’s Stone, Martin Heron is the locality in Bracknell where Harry’s Uncle and Aunt stay. Another movie, Time Bandits, used the location Birch Hill. Birch Hill is also known for naming its streets from east to west in an alphabetic order.