Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Harrogate

Harrogate is a district situated in the shire county of North Yorkshire. The town is famous for its Spa Industry. It is also a tourist place. The major attractions of the town are RHS Harlow Carr gardens and spa waters. The city also has a National park. In the 17th century, the town was divided into High Harrogate and Low Harrogate. Now the two towns combined known as Harrogate. People are very friendly there and in the survey of 2013, it was voted as the happiest place among any other cities in the England. Elements such as common salt, Sulphur and Iron are found in huge quantity in the Spa water. In the Georgian era of the 16th century, this town was famously known as The English Spa. The Iron-rich water had been used for medical treatment for two centuries (17th and 18th). Because of this sure shot treatment, there had been a large number of people migrated to this town. So, it added a lot more wealth in the basket of the town.

History

As per the records of the 13th century, the earlier names of the town were Harrowgate, Harrogate and Harwegate. Still, no one could explain the origin of the town. During the late 13th century, King Edward III admittedly the Knaresborough forest to his son John. He was Duke of Lancaster. The root cause of the development of the Harrogate was owing to Sulphur and Iron-rich water. William Slingsby found the similar properties of Belgian spa water in the water of Tewit well. Edmund Deane gave a push to the importance of water and published in its book. A very important episode of past i.e creation of water gas by Engineer Samson Fox is also associated with the town. His invention was in the field of heating and gas lighting. By using this, he lit Parliament Street by water-gas. He had been mayor for 3 terms.

Geography

The town provides shelter to many travellers working in Bradford and Leeds. The property prices are very high here. There are many properties in the town as well as villages that have worth more than 1 million pounds. The climatic condition of the town is dry in summer and mild during winters.  There are many towns that have establishments below the Harrogate.

Economy and Landmarks

The economy of the town is very strong. It is also one of the flexible economies in the Britain.  The Harrogate International Centre hosts the conferences appreciated at the global level. It earns huge revenue from here. This Centre is appreciated by all over the Britain and Europe as well. Other famous items that have been exported by Harrogate are Farrah’s Toffee, Harrogate Blue Cheese, Harrogate Bluewater, and Yorkshire Tea. The famous Architect Temple Lushington Moore constructed a famous building St Wilfrid in the town. The Frank Matcham renowned Royal Hall Theatre is also in the city. The Royal Pump Room representing town’s spa industry also attracts tourists to the town. Other prominent places are Montpellier quarter, The Valley Gardens, Crescent Gardens and a few more.

Culture

The today’s Harrogate Theatre helped the British soldiers that were fighting Boer War in South Africa. The North of England’s leading arts festival i.e Harrogate Festival of Arts and Science has also been celebrating in the city. As per channel 4 TV show 2005, it stood at third place to live in the UK. The number dropped to one in the next year.

Sport and Transport

The Finish Line of the first stage of the Tour de France is organised by Harrogate Authority. The Event attracted a huge bulk of the crowd from other parts of the world and it was telecast to the global audience. It is well connected with road, railway and air.