Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Darlington

Darlington is a large and historic market town and county in North East England with a population of around 92,363 according to 2011 census. It is located on the Skerne River, known as the tributary of the Tees River. The town lies on the south Durham which is close to the Tees River, also serves as a border between the Yorkshire and Durham. The two main rivers pass through the town: Skerne River and Tees River. The neighbouring towns surround the town are Stockton, Newton Aycliffe and Bishop Auckland.

The local historical Christian group and Religious Society of Friends Quaker families played the crucial role in the development of the town in the Georgian and Victorian period. The World’s first steam locomotive passenger railway ‘Stockton and Darlington Railway’ was introduced by Quaker. The town is also known as Darlo. The town is surrounded by several suburbs include Harrowgate Village, Firthmoor and Skerne Park, Faverdale and the West Park. The twin towns of the Darlington are Amiens in France and Mulheim an der Ruhr in Germany. 

History

The early settlement of the town traced its root back to the Anglo-Saxon period. It has been suggested that the town derived its name from the Saxon Dearthington meaning the settlement of the people of the Deornoth. The name of the town replaced by new name Derlinton during the Norman era. It is also known as Darnton in 17th and 18th century. The most important English church ‘St Cuthbert Church’ is built in the city in 1183 and listed as Grade I building, while the oldest church St Andrew was established in 1125 around the Haughton area of Darlington.

Darlington continued to grow as a small market town by the early 19th century. The Backhouse and Pease families, the strong Quaker families were significant employers of the town. The industrialist Joseph Pease constructed the clock tower, the famous landmark of the town in 1864. The face of the clock and tower bells were produced by T. Cooke and Sons and John Warner and Sons respectively. The tower bells of the clock tower are considered as sister bells placed inside the Elizabeth Tower at the Houses of Parliament, also known as Big Ben in London.

The town is also recognised for its corporation with the modern railway and this event is celebrated at Railway Centre and Museum of the Darlington. The town became the significant centre for manufacturing of railways in the 18th century. In 1825, Locomotion No 1 engine of George Stephenson was designed for passengers and goods and travelled between Stockton-On-Tees and Shildon via Darlington. The Hopetown Carriage Works was established in the town for supplying locomotives to the Darlington Railway. The three major works were developed in the town including Darlington Works, Faverdale Wagon Works and Robert Stephenson & Company.

The bridge building and engineering also played a significant role in the growth of the town. The headquarter of the large engineering firm Cleveland Bridge and Engineering Company is also located in the town and built Sydney Harbour Bridge, Tyne Bridge and the Humber Bridge.  The town is home to the leading engine building firms and industrial headquarters of AMEC.

Economy

The town is home to the largest private sector employer EE (Everything Everywhere) British mobile network operator and provided job to more than 2500 people. Other major employer of the town are Student Loans Company hired more than 100 people. Large engineering firms are based in the town such as Cleveland Bridge, Cummins, AMEC and Argos. Many modern and developing industries are also growing in the town including information technology. Recently, the town is also ranked one of the economically important places in England by BT Group and to accomplish superfast broadband rollout project, BT group have installed underground fibre-optic cables.