Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Canterbury

Canterbury is a historic cathedral city located on the River Stour in the Southeast England. It is located 55 miles southeast of London with a population of around 43,432 in 2011 census. The nearby villages and suburbs of the city include Rough Common, Harbledown, Tyler Hill, Hales Place, Sturry, and Wincheap. The River Stour segregates the south-east part of the city into two wings, one wing flowing through the city and other around the position of the former walls. The two wings further combine on the northeast edge of the city. Canterbury local government district covers the area of Herne and Whitstable Bay and Member of Parliament elected in the city is Rosie Duffield of Labour Party. Under Local Government Act, the city became a county borough, later on, it lost its county borough status and afterward, Kent County Council has taken the full control.

History

The first early settlement of Canterbury dates back to prehistoric times. Romans captured the settlement of Celtic tribe in the 1st century and given the name Durovernum Cantiacorum. The city was redeveloped with the construction of the temple, public baths, theatre and roads with grid pattern by the Romans. They also built a wall with seven gates and an earth bank around the city to safeguard from Barbarians attack. After the abandonment of Roman period, Anglo-Saxon community developed within the city walls and trade developed in textile, pottery and leather sector.

The most serious epidemics Black Death affected the city in the 13th century and a population of the city declined from 10,000 to 3,000. Between 17th and 18th century, the castle of the city fell into disrepair and six gates were demolished. The silk industry was closed and trade was limited to only wheat and hops. The world’s first passenger railway came into existence in 1830 connected the town to a larger network of South Eastern Railway. The city was affected by First and Second World War destroyed 296 buildings and 731 homes and resulted in the death of 115 people. The redevelopment of the city took place ten years after the war and ring road was constructed to avoid growing problem of traffic congestion along with the development of Christ Church College and the University of Kent at Canterbury.

Economy

Canterbury is the second largest economy in the Kent and also known as wealthiest places in the south-east. The city is home to 4761 businesses provide job opportunities to more than 60,000 employees. Unemployment in the city has dropped largely with the involvement of Lakesview International Business Park, Whitefriars shopping complex and Canterbury Enterprise Hub. According to a survey in September 2011, unemployment rate recorded at just 5.7% which is quite low as compared to other cities of the England. Tourism plays a crucial role in the development of the city and contributes 258m dollars to the economy.

Education

Canterbury has several primary and secondary schools including Kings School, Barton Court Grammar School, The Canterbury High School and Archbishops School. For higher education, the city has three main universities and several other higher colleges and institutions providing education to 22% of the population according to 2011 census. The universities include the University of Kent, University for the Creative Arts and Canterbury Christ Church University.

Tourism

The city is famous for its beautiful beach fronts, stunning architecture, surrounding coastal towns and world-famous buildings. The tourism of the city is a perfect combination of city, countryside, and coast. The city is also a pilgrimage site and its renowned cathedral is recognised by UNESCO World Heritage Site drawing the attention of million tourists. The top rated tourist attractions in the city include Canterbury Cathedral, St Augustine’s Abbey, Heritage Museum, Norman Castle, Roman Museum, Chilham Castle and St Martin’s Church.