Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

Fill in the form below & we'd get back to you.

PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


----- OR -------

Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Hinckley

Hinckley, in southwest Leicestershire between the cities of Leicester and Coventry,  is the second biggest town in terms of area. Hinckley is administered by the council of Hinckley and Bosworth Borough.

 Places

  • The Battle of Bosworth: The site of the Battle of Bosworth is located in Hinckley. The site houses an interpretation centre at Ambion Hill, where King Richard III set up camp before proceeding further for battle. Many soldiers who died during the battle are buried at St James's Church in Dadlington. The place is now a shrine for the ones who lost their lives.
  • Hinckley Museum: The Museum is home to 17th-century knitter’s cottages made from timber.
  • Stoke Golding: The site is home to a very fine arcade that can be found in some of the most beautiful medieval period churches.
  • St Mary's Church: It is a 13th-century church dedicated to Virgin Mary and located in the centre of Hinckley. Richard Smith was a young horse rider who was murdered in 1727. A tombstone dedicated to the youth is present in the courtyard. Every year on 12th April, this tombstone bleeds. April 12 is the date when the youth was murdered. The church remains open daily from 10.00 to 4.00 pm, and during the services on Sunday.
  • Parks Hollycroft Park: The park actually belonged to the Atkins family but in 1934 the Atkins handed over the park to the city authorities so it could be opened to the public. The park is very much liked by those who wish to play tennis and golf. The park houses various tennis courts, a bowling green, gardens, golf course and a bandstand. Many big events in the town take place at this park. The park in the years 2010 to 2012 received the Green Flag Status for achieving high standards.

 Other places that could attract visitors are the Brodick Park in the west of Hinckley and the Ashby Canal. The park with all its trees acts as a nature reserve. On the other hand, the canal is the longest curved canal in England passing through Hinckley.

Transport

The Hinckley town is equally placed at a distance of 19 km from both Coventry and Leicester. The town of Ibstock lies 18 km to the north on the A447 motorway.

Roads

It was in the early 1990’s that the A47 was by-passed as a result of the completion of the Normandy Way. This not only decreased congestion in the town, it was also helpful in the commercial development of the town along the A47 route. Hinckley has two motorways the A5 and the M69 with the M69 linking Hinkley to Leicester, Coventry and the two motorways the M6 and the M1.

 Bus

The main operators of the bus services in Hinckley are the Hinckley Bus. The service has routes for Barwell, Burbage, Earl Shilton, Leicester and Nuneaton. Up until 2008, a number of services were operated for rural areas by  Arriva. This stopped when Arriva was sold to Centrebus Holdings. Arriva regained the stake from Centrebus Holdings in 2013. Other major bus service operators in Hinckley include Stagecoach and Arriva Fox County.

Railway

The Hinckley railway station lies on the Birmingham to Peterborough Line on the Nuneaton–Leicester section.There are regular services being operated via Narborough and Nuneaton between Birmingham and Leicester. Residents can journey to London via the West Coast Main Line or through Midland Main Line. The Midland route terminus is the London St Pancras which ever since November 2007 has been the home of Eurostar international services.

Airports

The airports that fall the nearest to Hinckley are the Birmingham International and the East Midlands.