Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Peterborough

Located in Cambridgeshire, England, on the River Nene, Peterborough had a population of 183,631 as of 2011. The city is decorated by its castles.Lying around 74 miles north of London, the city has been a part of Northamptonshire for a long time. The railway station at Peterborough that lies on the East Coast Main Line between London and Edinburgh, is considered to be a significant stoppage.

At some places, Peterborough lies below sea level while at others it is seen lying on a flat land. Archaeological finds reveal the existence of human beings at the Peterborough location even before the Bronze Age. During the Anglo-Saxon period, monasteries started springing up with one of them being the Medeshamstede monastery. The Peterborough Cathedral is the new name for the same monastery.

With the arrival of the railways in the 19th Century, the population of Peterborough started to grow. Industrialization also saw a steep rise with the arrival of railways. Peterborough developed as a centre of bricks manufacturing. It was in the mid-20th century that the development of Peterborough came to a standstill and remained so till 1960’s. This was mainly due to the Second World War.

Now, the Peterborough administration is having plans that will provide better facilities to the citizens such as housing, health, road and other means of transport. A sum of around £1 billion is being spent on the redevelopment of the city and its neighbours.

Sports :

Peterborough has teams for various games such as American and Australian rules football athletics, cricket, football, hockey, ice hockey, rowing, and rugby. Between 1906 and 1974, Northamptonshire has been home to some home games of the city in various games.  The Peterborough Hockey Club and the Peterborough Town Cricket Club use the Westwood ground to play their home games in this city.

Notable people:

Some of the most notable people were born in Peterborough. They include:

  • George Alcock - An astronomer
  • John Clare – Poet
  • Christopher Perkins – artist
  • John Payne – A noticeable Catholic martyr
  • Sir Henry Royce – Known as the co-founder of Rolls-Royce he was also the first Baronet of Seaton, and an engineer as well.
  • John Hill – Author, Actor and Physician
  • Frank Horrabin - A socialist writer cum illustrator
  • Dr Richard Cumberland – Philosopher
  • Hereward the Wake - an outlaw

Musicians

  • Sir Thomas Armstrong – The Royal Academy of Music designated Armstrong as the Principal of the academy.
  • Andy Bell - pop band Erasure’s lead vocalist
  • Paul Nicholas - actor and singer

Media

  • Claudia Katz Minnick – famed for "Spider-Man" where she played Robbie's Assistant, "The Black Dahlia" (Frisk Bartender) and "Ouija" (Mother)
  • Simon Bamford – The 'Hellraiser' franchise
  • Adrian Lyne – Fatal Attraction, Oscar-nominated director
  • Sarah Wood - television presenter
  • Jake Humprey – Presenter with BBC Formula One
  • Adrian Durham - football journalist, presenter on Talksport radio
  • Brian J.Ford - Broadcaster, Biologist and Author

Sporting World Personalities

  • David Bentley – Footballer with Tottenham Hotspur and England
  • Craig Jones - Motorcycle Racer
  • Louis Smith – A gymnast from the United Kingdom who won an  individual Olympic medal in the last hundred years first of all
  • Isaiah Brown – Football player with Chelsea

Town Twinning :

To promote friendship among various troubled nations after the Second War, Europe adopted the method of town twinning. Its main purpose was to spread greater friendship and harmony among the different European cities. Town twinning is an agreement to help in the various activities and projects that are organised by the communities of both the countries. This also leads to the development of lifestyle, historical, and cultural similarities and differences. The various town with which Peterborough has twinning are listed below:

  • Spain - Alcalá de Henares, 1986
  • France - Bourges,1957
  • Italy - Forlì, 1981
  • Germany -Viersen, 1981
  • Ukraine - Vinnytsia, 1991