Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Birmingham

Birmingham city is located near the small river Rea. Being situated at West Midlands of UK, it is also recognised as the metropolitan borough. It is the very famous and largest city outside the London. The population of the city is 1 lakh 10 thousand approximately as per last recorded population census of mid-2016.

During the medieval period, a medium sized market grew and got the international status in the 18th century. Within this period, many innovations took place that results in the foundation of modern industrial society. It was announced as the leading manufacturing town in the world in 1791. The unique economic profile of Birmingham motivates the excellent levels of creativity and innovation to provide an economic base for industrial welfare. It includes many small workshops which practice a wide variety of skilled and experienced trades. Birmingham city is the most followed football club of the region. Government is also backing the bid of the town for hosting 2022 commonwealth games.

Government

The largest local authority in Europe is Birmingham City Council. There are 3 councillors in each ward and making the strength of total 120 in 40 wards. The city headquarters is in the Victorian square. John Clancy led the Labour Party which has a majority as of 2017. It comes to the majority by defeating the Conservative/Liberal Democrat in the elections of May 2012. In June 1896, Lord Mayoralty’s honour and pride were conferred by Letters Patent.

Geography

Being at the centre of the West Midlands region of Birmingham Plateau. The height of the town from the sea level is between 500 and 1,000 feet above. It is crossed by the main watershed of the UK in-between the sinks of rivers Trent and Severn. The city most of the area was a developed and transformed part of the Arden forest. Its presence can be felt in cities like Saltley, Hockley, Moseley and much more. These areas still have dense oak trees.

Climate

Being close to the ocean, Birmingham has a maritime climatic condition. In summer, the temperature is average to the maximum that us 21.3 °C and in winters the temperature is around 6.7 °C. On average, the hottest day of the year was 28.8 °C and the coldest day was –9.0 °C between 1971 and 2000. The highest temperature was recorded nearly 34.9 °C during late 19th century. 

Environment

Birmingham as largest number of parks than any other European city. It has total 571 parks that are spread over 3,500 hectares of public open space. The city is full of trees. It has approximately 6 million tresses. Also, it has 250 miles of urban streams and brooks. Sutton Park is the main Park of the town that gets most of the visitors of the world. It covers 2,400 acres in the north of the city.    

Not an only park, but Birmingham also has many areas of wildlife which lies in both informal settings like Project Kingfisher and Woodgate Valley and in the selection of parks like Handsworth Park, Lickey Hills, Cannon Hill and more.

Demography

According to the mid-year estimate in 2012, the population of Birmingham was 1,085,400. It is 1% increase from the estimate held in 2011. There has been a drastic increase in the population of the city since early 20th century. It is the major local authority outside the London.

It has a population density of 10,391 occupants per square mile when compared to the 976.9 occupants per square mile. Birmingham can face an increase of 8.0% in a population that is 1,160,100 by 2021.

Religion

The majority of the population follow Christianity within the city. In 2011, it was found that 46.1% of the population is Christian. This city has a diverse profile of religions. Birmingham outside the London has the largest number of other communities like Muslim, Sikh and Buddhist. The second largest community is Hinduism.