Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Carlisle

Carlisle, also known as the Great Border City as it has a common border with Scotland and England, is located in Cumberland at the convergence of the rivers Eden, Caldew and Petteril.   It serves not only as the administrative centre for Cumbria County Council and Carlisle City Council but is also the largest settlement in the Cumbria County.  Carlisle is known to have been a Roman settlement. Carlisle became an important military settlement during the Middle Ages as it enjoyed the closeness with the Kingdom of Scotland. One of the main attractions of Carlisle is the Carlisle Castle which was built by William Rufus in 1092 AD and was to be the prison of the Queen of Scotts, Mary. In the 12th Century, by the order of Henry I, a nunnery came up in Carlisle. A diocese came into existence somewhere in the 1130’s and the priory became a cathedral that is now known as the Carlisle Cathedral. Carlisle is a place of historic importance as all the greats such as Celts, Romans, King Arthur and Bonnie Prince Charlie have either ruled or lived.

Later, the Industrial Revolution saw the rise of the textile industry and the beginning of a social as well as economical transformation in Carlisle.

Attractions

  • The Carlisle Castle: The Carlisle Castle has stood here for nine centuries. The Castle was home to the King’s Royal Border Regiment and even held Queen Mary of Scotts as a prisoner. As of today, it is a place of an exhibition that showcases its history to the generation of the 21st Century in the form of exhibitions. The Castle also has Cumbria's Museum of Military Life that depicts the arms and other objects used by the military of the various kings in battles and wars.
  • The Carlisle Cathedral: Carlisle Cathedral is considered to be a magnificent piece that has been taken from the history of North West England. Having stood on the border for almost 900 years it seems to say a tale of its own. Even though it is not the biggest cathedral in England, it delights the visitors due to its religious connections. Visitors come here just not to see the cathedral but also to make worship to the Lord and praise Him. Here religion is no bound. Anybody from any religion can come and sit in the congregation at these services. Visitors come here to discover stories of faith, love and hope.
  • Our Lady and St Joseph's Church: Built in the early 1890's, this church is a Roman Catholic Parish church. The church has a building that is listed as Grade II.

Transport

Owned and managed by the Stagecoach, the bus station serves Carlisle. Located on the Dury Lane are the bus station that is served by a travel centre and seven stands. The present station was a replacement for a larger station at the same site. The replacement took place in the 1990s. Stagecoach in Cumbria and Arrestation at the iva North East are the main operators of the bus station in Carlisle.

Media

For around 48 years, 1961 to 2009, Carlisle played host to the Border Television that served the ITV Border region. After 1970’s Border Television suffered a decline in both the quantity and the range of its output. The premises of the Border Television were demolished after it shutdown operation in 2010. No programs were telecast till 2014. Border Television announced its return to Carlisle in 2014. As far as the printed news is concerned, it is taken care of by  The Cumberland News. The newspaper is published every Friday.