Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Sheffield

Sheffield is also known as the Steel City to the entire world. In its prime during the 1900’s it was known for its industry. Today, however, this very same industrial city boasts of lush green parks. The city presents the localities and visitors with cultural scenes that include theatres, festivals, street arts, music and much more. Deriving its name from the River Sheaf, the city is located in South Yorkshire, England.

Transport

Road

Sheffield links to the national highway through the M1 and M18 motorways. The city centre is connected with the motorways by the Sheffield Parkway.

Rail

The following are the routes that pass through Sheffield:

  • The Midland Main Line
  • The Cross Country Route
  • Routes that link the cities of Liverpool and Manchester with East Anglia and East Anglia.

Sheffield now has a direct connection to mainland Europe with the St Pancras International completed. There are trains from France and Belgium that connect to Sheffield railway station. The express train known as the Master Cutler connects Sheffield to the capital city.

 In 2010 the ruling government announced in October 2010 that Sheffield and Leeds would be served by the same line, which will also connect to Manchester, due to the proposed High-Speed Rail network. Another line proposed to begin by 2025, the Yorkshire/East Midlands High-Speed line, will be in service by 2032.

Other trains that serve Sheffield are provided by TransPennine Express, Northern and CrossCountry. The city has five other railway stations. Meadowhall, the second largest station in Sheffield serves as a bus, rail and tram interchange. Other commuter stations include services from Dore and Totley, Woodhouse, Chapeltown and Darnall.

Coach

The National Express and the Megabus are two services that operate the coach services in Sheffield. National Express serves the interchanges at Sheffield, Meadowhall and Meadowhead Bus Stop. Megabus only serves Meadowhall. Sheffield is connected by the National Express route 560/564 to London Victoria Coach Station through Chesterfield and Milton Keynes directly. It operates on the route 12 times a day bi-directionally. The two services that connect Sheffield to Manchester and Heathrow/Gatwick Airports respectively are 350 and 240.The M12 and M20, which are services provided by Megabus, call at Sheffield on the way to London from Newcastle upon Tyne and Inverness respectively.

Canal

A system navigable inland waterways - the Sheffield and South Yorkshire Navigation (S&SY)  in Yorkshire and Lincolnshire – is mainly based on the River Don which runs for a length of 43 miles with 29 locks. These waterways connect Doncaster, Sheffield,    and Rotherham with the River Trent at Keadby and the Aire and Calder Navigation.

Air

The Sheffield City Airport in 2008 had to be shut down. The entire traffic from Sheffield was as thus to the Doncaster Sheffield Airport which is at a distance of 29 km from the city centre. The airport used to be the site of former RAF Finningley base. The airport opened to the public on 28 April 2005. In a year the airport is capable of handling a million passengers.

A link road that was inaugurated in February 2016 and connects Doncaster Sheffield Airport to the M18 motorway has reduced the journey time from Sheffield by approx. 15  minutes.

The East Midlands Airport is an hour's drive from Sheffield while Manchester Airport connects to Sheffield directly through an hourly train.

Attractions

  • The Sheffield Walk of Fame
  • Wheel of Sheffield
  • Heeley City Farm and Graves Park

Theaters

  • The Lyceum Theatre
  • The Crucible Theatre
  • Montgomery Theatre

Museums

There are two trusts that manage the museums in Sheffield. They are Museums Sheffield and Sheffield Industrial Museums Trust.

  • Museums Sheffield
    • Weston Park Museum
    • Millennium Galleries
    • Graves Art Gallery
  • Sheffield Industrial Museums Trust
    • Kelham Island Museum
    • Abbeydale Industrial Hamlet
    • Scheduled Ancient Monument
    • Shepherd Wheel