Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

Fill in the form below & we'd get back to you.

PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


----- OR -------

Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Newcastle

New Castle upon Tyne is the other prominent name of the Newcastle. The Edinburgh is 103 far from it, and the capital city is 277 miles from it. Among the northeast region, Newcastle has the huge bulk of the population and is the main region of Tyneside Conurbation. If we talk about the rank regarding population among the urban city of the United Kingdom, it stands at eight. It is also a member of the Eurocities network of European cities. Until 1400, it was an integral part of the county of Northumberland. Later on, it became county till the becoming part of the Tyne and Wear in 1974. Geordie is the regional dialect of the region. This dialect is also followed by near-by people in large extent. New castle University has attracted a huge bulk of students and giving its services in the city.

The city developed around the Pons Aelius, which is a Roman settlement. During the 14th century, the city wool industry boomed at a faster pace. With time this industry got another rival regarding Coal Mining Area.  The Port set up near River Dyne was also recognized at the Global level. The economy of the Newcastle includes digital technology, retail, tourism, cultural Centres and corporate headquarters. It all contributes £13 billion Gross Value Added in the economy of the country. New Castle is the famous football club that is followed by people of the region. The city also hosted the Great North Run, a half marathon in the past. It attracts approximately 58,000 runners each year

History

The history of the city started with the settlement of the Roman. After the Roman Empire, The city was ruled by the powerful Empire of Anglo-Saxon Kingdom of Northumbria. The infrastructure of the city was damaged after the deadly war between Anglo-Saxon and Danes. Throughout the middle ages, Newcastle acted as a fortress for the northern side of the England’s.  In the 13th century, a high stone wall was built around the town to protect the city from invasion. The King William the Lion was imprisoned in Newcastle during the late 11th century.

The setup of ship production unit and armaments became the main of the target of enemies during the second world war. There were a large number of the Air Strikes at that time that caused a huge loss to the infrastructure of the city. The expansion of the public sector of the city got expanded during 1960.

Climate and Economy

Owing to its closeness to Cold Ocean, The city experiences the coldest weather condition of the United Kingdom. In contrast with the current scenario, the region comes under the rain shadow of the North Pennines which ultimately makes it the driest region of the country. In opposite to other cities of United Kingdom, New castle has colder winters but cooler summers. The city geographical position is similar to the Southern Sweden and Copenhagen, Denmark

The new castle was also an important city for shipbuilding, engineering, manufacturing coal mining during 19th century Industrial Revolution. Whereas the second half of the 20th century faces a lot of downfall by heavy industries. The city has put a lot of efforts to improve and save the climate of the region.

Demography

As per the last survey that was conducted by ONS in 2015, the population of the city was around 2,94,000. The City also accommodate the largest student community owing to Northumbria. The major bulk of the students residing in the Heaton and Jesmond. The city has a maximum population of the Christian community, where 16% people do not follow any religion. The dialect of Newcastle People is commonly recognized as the Geordie. The health of people of this city is not good as per the previous records of the city.