Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Portsmouth

Portsmouth,  situated on the Portsea Island,70-miles south-west of London, in Hampshire is home to 205,400 people. Portsmouth is said to have been existing during the Roman civilization too. Portsmouth for many centuries has served the Royal Navy as well. During the French invasion of 1545, Portsmouth is said to have served England as a line of defence. It is also known as the oldest dry dock of the world.

Portsmouth became the first to go into mass production. As such it also came to be known for being an industrialized city. The Portsmouth Blitz, during the Second World War, claimed 930 lives, as a result of bombing by the Nazi forces. The troops deployed to liberate the Falkland Islands in 1982 were from the Portsmouth’s naval base. When Hong Kong, the last British colony, was to be transferred, The Queen’s yacht Britannia left to Hongkong from Portsmouth.

Literature

‘Pompey’, a novel by Jonathan Meades, shows Portsmouth as the home of many criminals.Fanny Park, the lead character, in Jane Austen's novel Mansfield Park, is a resident of Portsmouth. Incidentally, many of Jane Austen’s made sure that her novels came to end in the Portsmouth city. In his novel, ‘The Life and Adventures of Nicholas Nickleby', Charles Dickens has portrayed Nicholas and Smike getting involved in a theatrical troupe in Portsmouth. The Aubrey-Martin series by Patrick O’Brian mostly saw Captain Jack Aubrey’s ships sailing from Portsmouth.

Many crime novels such D.I. Faraday/D.C. Winter novels by Graham Hurley and the Heartsone by C.J.Samson were set in Portsmouth.Published in 2014, the ‘Portsmouth Fairy Tales for Grown Ups’, had locations in its stories that were from around Portsmouth.

Sport

The Fratton Park is the home ground for Portsmouth F.C. The team has been victorious twice winning the Football League titles in 1949 and 1950. The team was victorious in the FA Cup in 1939 and 2008. The team once again started playing the Premier League in the 2003 season. 2010 to 2012 was a period of great difficulties for the team. They went down to the Championship level and then to LeagueOne by 2012. 2013 saw them further relegated to the fourth tier of the English Football, the League Two. Pompey Supporters Trust, in April 2013, purchased the team and made it making it the biggest fan-owned football club in the history of English Football.

Yet another football club has been the Moneyfields F.C, which based in Portsmouth has played in the Wessex Football League Premier Division since 1998.

The Wessex League Division One has two teams playing from Portsmouth which are - United Services Portsmouth F.C (formed in 1962 and known as the Portsmouth Royal Navy earlier) and Baffins Milton Rovers F.C.(formed in 2011).

It is at the United Services Recreation Ground in Ports in Portsmouth is the place where the matches between the two teams, Royal Navy Rugby Union and United Services Portsmouth RFC, are held.

The United Services Recreation Ground was home to first-class cricket since 1882. It was in 1895  that Hampshire County Cricket Club also played their matches at the same ground for the next 105 years (i.e. till 2000 AD). In 2000 AD, Hampshire moved to the Rose Bowl cricket ground in West End. Portsmouth also plays host to a number of hockey clubs  such as

  • United Services Portsmouth Hockey Club,( Burnaby Road)
  • the City of Portsmouth Hockey Club, (University's Langstone Campus)
  • Portsmouth Sharks Hockey Club, (Admiral Lord Nelson School)
  • Portsmouth & Southsea Hockey Club (Admiral Lord Nelson School)

Portsmouth also plays Golf. An 18-hole parkland course, the Great Salterns Golf Club, was established in 1926 and has two holes. The game is played across the Lake Saltern.

The following golf courses are also present in Portsmouth:

  • the Gosport and Stokes Bay Golf Club
  • near Langstone Harbour in the east
  • Hayling