Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Dunfermline

Dunfermline, city situated in the core of Fife, Scotland, the United Kingdom.  As per the 2011 population census, the population stands approximately 49,706. The next census of 2015, showed Dunfermline’s population was around 50,380. The population of the Dunfermline makes the largest locality in Fife. It stands on the tenth rank  in Scotland, United Kingdom

The Dunfermline town first came into the existence in the 11th century.The town has so many historical importance and leisure facilities of the town are world class. It attracts thousands of tourists every year. The main focus of employment is to the tertiary sector. It contributes the lion’s share of employers and known as Sky UK. The Other major job opportunities are provided by Best Western, Amazon, FMC Technologies, Lloyds and Nationwide in Dunfermline.

History

There have been many stories behind the explanation of the name of the city “Dunfermline”. The first half comes from Gaelic, ultimately means a hill. The rest of the word means Problematic. The midterm classified as another name of the Tower burn as per records of the medieval era.

The city has experienced rapid expansion since beginning of the 20th century. The prominent area was Expansion corridor on the eastern  front of the tow. There is the plan to expand the M90 road corridor till the deadline of 2022. The number of developments also include built of 6000 homes, 3 new schools, new community infrastructure, and the Fife Leisure Park employment land

Today, the town is also recognized as the dormitory town and the main center for the west Fiffe area. Apart from this, Shopping malls, major public park, college campus at Halbach. The prominent online retailer Amazon.com has opened a major outlet in the city.

Sport

Dunfermline is home to various sports and games such as  Professional rugby, Football, and cricket teams. East End Park is reserved for the Dunfermline Athletic football team to get ready for Scottish Championship. The team becomes prominent after winning Scottish Cup two times in 1961 and 1968 and gained a lot of respect among the local community. A cricket club is also based at Carnegie Cricket Ground which is an athletics ground at Pitreavie. Edward training pool also has new 25 meters 6 land deck level pool with movable floor. There is an improved entrance and reception area with new gym and a new cafe.

Education, Landmarks and Notable Buildings

There are total 14 primary schools and 4 secondary schools in the region. Rest of the education sector is being given by the private school. Calaiswood ASN School especially meant for children so that maximum take care can be given to maintaining health norms and learning methods.

The Oldest secondary school in town is Dunfermline High School that was established in 1816. This school was transformed and renamed as Queen Anne Street. Since 1994, This School serves both western and southern parts of town. In Wellwood towards the north-west area of the town, Queen Anne High School is located. In 1972, Woodmill High School was updated which was originally a junior secondary school. The school was developed in Priory Land. In 1969, St Columba’s high school become one of two Roman Catholic secondary schools in the region. School server people are living in West Fife. Fife College provided further education and was known as Lauder Technical School in 1899 and Andrew Carnegie provided its funding. In 1910, the textile school was founded and funded by Carnegie. Later it was known as Technical School in 1927. In 1951, the school recognized as a technical college. Later on,  The college was renamed to Lauder College. In 2007 it became Carnegie College.

The Scoto-Normon monastic architecture, Dunfermline Abbey is A listed building. It attracted lion’s share tourist of the United Kingdom.