Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Dundee

By area, Dundee is the 4th largest in Scotland and 51st largest in the entire United Kingdom by population. It is one of the 32 council that the government of Scotland uses for administration. Initially, Dundee was a trading post, but with rapid developments taking place during the Industrial Revolution, it became a centre of the jute industry worldwide.  Dundee earned the sobriquet “the city of jute, jam and journalism" due to its industries of jam and journalism besides the jute industry.

Dundee has also earned itself another title "One City, Many Discoveries". This has been primarily because of the various scientific activities and because of the RRS Discovery (now standing at the Discovery Point). The RRS Discovery, a  Robert Falcon Scott's Antarctic exploration vessel, was built in Dundee. Besides, Dundee is also home to various other industries such as Biomedical and technological. United Kingdom’s  digital-entertainment industry generates  10%  of the revenue from Dundee alone.

The two universities, the Abertay University and the University of Dundee, are located in Dundee. The United Nations in 2014 recognised Dundee as the UK's first UNESCO City of Design. This again was due to its different contributions to fields such as entertainment and medical research.

Dundee has two football clubs also, Dundee United and Dundee F.C., who have their stadiums where they play their home games. All these stadiums are placed away from each other.

As the revenues from the traditional industry declined, the city planned to develop the tourism aspect of Dundee.  The plan which would cost £1 billion was started as early as 2001 and will be completed within 30 years. Also being developed within Dundee are the Dundee Victoria & Albert Museum which are expected to be inaugurated by 2018. The cost of this museum is estimated at £80 million.

Landmarks

The city landscape is dominated by a large hill called The Law and a firth called the Firth of Tay. The Law was the site of an Iron Age Hill Fort, where the soldiers who had laid down their lives in World War I were commemorated. The waterfront, which has changed a lot due to natural forces acting upon it since the 19th century, is still home to several docks that were at one time used for importing and exporting jute and whale products. The HMS Unicorn and the North Carr Lightship are stationed at The Victoria while the RRS Discovery of  Captain Scott is stationed at Craig Pier. The Craig Peer also is used by ferries to Fife.

 

The city is home to a 15th-century building, the St. Mary’s Tower, that is considered to be the oldest in the city. The Tower is a part of the City Churches that include St Clement's Church, Old St Paul's and St David's Church, and St Mary's Church. The other churches in the city that carry historical value are the Roman Catholic Cathedral of St Andrew and the Gothic Revival Episcopal Cathedral of St Paul's.

Castles

Dundee is home to several castles most of which belong to the Early Modern Era.

  • The Mains Castle, located in the Caird Park, had its earliest parts built in 1562 by David Graham.
  • Another castle, the Dudhope Castle, which is considered to be the seat of the Scrymgeour family was built in late 16th century on the site of a keep.
  • Claypotts Castle, a castle in West Ferry, was built in the latter half of the 16th century by John Strachan.
  • The Broughtly Castle was built in 1495 and served military purposes until 1932. The castle served in the Anglo-Scottish Wars and the Wars of the Three Kingdoms as well. The castle stands alongside two different kinds of beaches – one of sand, the other of pebbles - on a shallow tip that projects into the Firth.
  • The Powrie Castle has only the ruins left from its 16th-century structure. It stands to the north of Fintry.