Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Aberdeen

Aberdeen is city located in Scotland and the third city with a large population.  Aberdeen is one of the 32 local government council areas of Scotland. It is the 37th area with a large population in the United Kingdom. The estimated population of the city of Aberdeen is 196,670, and for local authority area, it is 229,800.        Nicknames of Aberdeen include Silver city with Golden Sands, Granite City, and Grey city. In the middle 18th and 20th century, buildings of Aberdeen was covered by grey granite which sparkles like silver due to high mica content in it.

In 1970s North Sea Oil was discovered. Since 8000 years ago this area became a settlement when villages lie around the river, Don, and Dee. The climate of Aberdeen is a marine type. From David 1 of Scotland, Aberdeen got its Royal Burgh status. Two important universities of Aberdeen are the University of Aberdeen founded in 1495 and Robert Gordon University in 1992.

There are many setups of Traditional industries such as papermaking, fishing, textiles, and shipbuilding was taken by Aberdeen's seaport and oil industry. These industries were the main reason for the job creation for the local people. A number of people from nearby towns come here for job employment. One of the busiest commercial heliports is located in Aberdeen namely Aberdeen Heliport. In north-east of Scotland, largest seaport is situated. These used to lessen the burden of the traffic of the city.

In Aberdeen, the Aberdeen international youth festival is held that attract around 1000 talented arts companies. Ultimately, tourism industry booms in the town and provide employment to local people. In the year 2015, Mercer named Aberdeen 57th best city to live and Britain's 4th largest liveable city. Aberdeen was named as leading business hub by HSBC.

Education

There are two universities located in Aberdeen namely Robert Gordon University and the University of Aberdeen.  Earlier the University of Aberdeen was known as King's College, Aberdeen and William Elphinstone founded it in the year 1496. George Keith founded Marischal College in new Aberdeen in the year 1593. In the English speaking world, Aberdeen university is the fifth oldest. It provides degree related to various disciplines. Primary campus is located in old Aberdeen, and it has around 14000 students. Debating society of the university is oldest in Scotland and founded in the year 1646.

In the year 1750, Robert Gordon's College was founded by merchant Robert Gordon. In 1992 Robert Gordon Institute of Technology got its university status and became Robert Gordon University. Later the university expanded and developed rapidly. The Sunday Times named it the Best Modern University in the UK.

Robert Gordon University had two campuses one is located at Schoolhill/ St Andrew Street city center and another one at Garthdee.

Scottish Agricultural College is located outside Aberdeen. In Aberdeen, Marine Laboratory Aberdeen which has specialization in fisheries. Some other higher education institutions are Rowett Research Institute and Macaulay Land Use Research Institute. Aberdeen has 54 primary schools and 12 secondary schools that are handled by the city council. Among top 50 secondary schools in Scotland, comes Cutts Academy, Oldmachar Academy, and Hariaw Academy.

Various private schools are located in Aberdeen like Robert Gordon's College, Albyn School, and Hamilton school, St Margaret's School for Girls, International School of Aberdeen and Steiner School.  Aberdeen harbor was made modern in the late 1960s. In 1982 Fish Market was developed. In 1994 Telford Dock was established. In the year 1964, there was typhoid outbreak in 1964. During the 20th century, Aberdeen became the much healthier city. In 1985 Trinity center was opened. The present population of Aberdeen is 212000.

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