Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Belfast

Belfast is the largest city in the northern part as well as the second largest city in the whole Ireland region. It is also the capital city. It got the status of the city during late 18th century. The city was the hub of the Irish linen suit, rope-making, tobacco-processing and shipbuilding industries. RMS Titanic recognised as the world’s biggest as well as beneficial shipyard. Belfast played a crucial role in the industrial revolution and emerged as world’s Industrial hub during late 20th century. In mid of the 1930s, the city continued a major aerospace and missiles industry. Also, the city is a centre for business, higher education, arts, law and much more.

George Best and Belfast International Airport’s are giving their services to the city. Belfast Lough is dominated by the commercial and industry docks  

Governance

In 1613, the borough status to the Belfast was given by James VI and I and In 1888 it got the official city status by Queen Victoria. The city is governed by Belfast City Council and is part of local government district council as well. It is being represented in both the Northern Ireland Assembly and British House Of Commons. Belford comes under Northern Ireland constituency during the elections to the European Parliament.

Geography

Belfast located on the western side of Belfast Lough and the mouth of the Lagan River. This location is ideal for the shipbuilding industry. Wolff and Harland had the most significant shipyard in the world when the Titanic was built. At the time of winter solstice which the shortest day of the year, the sun rises around 08:45 and sunset before 16:00.  

Climate

Belfast has a marine climate similar to the rest of the Ireland. The difference seen in the day-night temperature is very less. Because of the warming effect of Gulf Stream, the temperature of Belfast is milder as compared to any other location. Currently, there is five weather observing stations in the Belfast that are Stormont, Newforge, Castlereagh, Helens Bay and Ravenhill Road. The hottest night of Belfast is recorded as 19.6 °C in August 2001 at Whitehouse.

Areas and Districts

During the 19th century, Belfast had grown rapidly from a market town to an industrial city. The city is gifted by natural hills that surround it and ultimately increase the beauty of the town. Furthermore, it helps in the tourism sector of the city. The city centre of Belfast is divided into two postcode districts. These are BT1 (for the north hall) and BT2( for the south hall). The number of tourists is continuously increasing since 2001. For this, cultural quarters have been developed by the city council. It really helps in the economy of the city as local people expanded their business and earning their livelihood. The name of the Cathedral Quarter has been taken from the name of St Anne’s Cathedral.

One of the main outdoor venues is Custom House Square. It is considered as the best place for free concerts and street entertainment. Apart from the communication channel, the Irish language is highly promoted and encouraged in the area of Gaeltacht quarter in west Belfast.

Demography

The population census conducted in the year of 2011, and the population was 276,459. This strength of people makes it the fifteenth-largest city and eleventh-largest conurbation in the England. As per the records, the first half of 20th century, the city experienced a massive growth in population. This arose issues related to administration during 1971 as the town was lacking with facility and infrastructure. But with the time, the development works also got pace and situation got well.

 

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