Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Chester

Chester is famously known as a walled city with population 1 lakh 18 thousand as per 2011 census. The River Dee is the main river flows in the region. It is very near to the border of Wales. During the year of 1541, it got the city status. There were several walls and churches constructed by the Saxons. The West Mercia’s Church became the first Cathedral of the town. Saxons further strengthened the walls of the Cathedral. They want to protect their people against the Danes. It was among the last cities who got defeat from the Normans. There was a castle constructed during the rule of Conqueror William. Still the walls of the Chester are intact. It has medieval structures as well. On commencing of the Industrial Revolution, new roads, railways, and canals were built in the large scale. Some famous Victorian architectures are Grosvenor Museum and Chester Town Hall.

History

Romans founded Chester in AD 79. The Amphitheatre of the city had a capacity of approximately 10,000 people. It is also among largest Amphitheaters in Britain. On the withdrawal of Romans troops from there, the Romans- British Established its Kingdom. The role of Chester during the industrial revolution was commendable. The Union canal built in the heart of the city. The Duke of Westminster owned a huge area of the town.

Geography and Climate

It is located in the southern part of the country. The Chester pebble beds are easily locatable due to trapping of many stones within its strata. The heathland and forest are found in the eastern and Northern part of the Chester. Chester has coastal type climate. It is very near to the Irish Sea. Nevertheless, the temperature is similar to the inland areas. The reason for the contrast is the presence of the Welsh Mountains to the southwest and the Pennine Mountains to the northeast. The official met office of the city is Hawarden Airport. The annual rainfall is below 720mm.

Tourist Attractions and landmarks

The black-and-white architecture, the Rows, and the City walls are famous architectures of the city. The rows are distinctive in Britain. The cathedral and the town hall are recognized as the most important buildings of the town. A thorough investigation is undergoing to the very prominent infrastructures of Romans like Amphitheatre. Grosvenor Museum attracts so many tourists in the region and also helps in the tourism sector of the area. The important festivals of the town area summer music festival, a literature festival, and various mystery plays. For the facilitation of tourists, the government started information Centre in the town.

Demography

As per 2011 population census, the population of the white is maximum and it accounts 90 % of the total population. The rest of the people belongs to the Asian community, mixed race, Sikhs and a few more. The recent 2014 census also shows that around 1 lakh 19 thousand living with the urban area.

Education

The University of Chester is the main place of higher and technical education for the city. It was originally a teacher training college but later on, it was transformed into university level organization in the year of 2005. There is also an institution running for law students in the city.  A vocation college is also giving its services in the town famously known as West Cheshire College. Coming to primary education, the King School as an independent school is giving its services.

Culture

The culture of the region is very rich. Grosvenor Museum, Cheshire Military Museum, Gateway theatre, Odeon cinema, Gateway theatre are the famous locations of the city.

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